“SPHÄREN”
During the Klanglicht Festival in Graz, I visited the installation “SPHÄREN” at the Graz Museum Schlossberg. It was made up of three big glowing spheres that people could walk into. Each one had floating light texts around it with different mood some were poetic, some philosophical talking about things like space, perception, and so on. The main part of it was AR set up that was making it possible to see the instillation.
At first, I wasn’t really sure what people were doing there or what the idea behind it was. But after watching for a bit seeing people having fun and enjoying their time , it started to make sense. it turned out to be really impressive. The light, the sound, and the way people moved through the spheres created not only fun but also calm atmosphere. I
This experience gave me even more inspiration for my master’s thesis: “Designing Immersive Retail Experiences: How Design in AR/VR Environments Shapes Consumer Engagement” The installation showed me how AR design can change people mood and be fun. I clearly saw that it guided people emotionally and made them explore, even without clear instructions. Also after figuring out app and how it works turn out it was not that complicated after all.
Thinking about it from an AR design point of view, the night setting played a big role in how the installation felt. The darkness made the glowing spheres and text stand out much more, almost like how digital elements appear on a phone screen in low light. so contrast and environment are really important for visibility in AR. The lighting created focus and made every interaction clearer something I definitely want to consider..
Even though Klanglicht is an art event, it reminded me how immersive media design can change how people behave and feel in a space. It’s not just about technology it’s about new way of showing your product and changing people experiences. That’s exactly what I want to explore in my own project.
(Text refined for grammar and flow with the assistance of OpenAI’s ChatGPT.)
