When I started brainstorming ideas for my master’s thesis, I initially focused on gender and design and how femininity is visualized, who defines it, and where its limits lie. But the deeper I went, the more I found myself circling back to something that has fascinated me for a long time: motorsports.
It’s a field that seems so visually coded with dark colors, aggressive typefaces or sharp photography. It’s full of speed and performance, but also of clichés and repetition. As someone who doesn’t fully identify with this aesthetic, I started wondering: What if motorsport design looked different? What if we imagined it through a more open, diverse, maybe even “feminine” lens?
So I decided to kind of combine them. My thesis will explore how the visual identity of motorsports could shift if we questioned the dominant (often male-coded) design language. To get there, I’ve been running small design experiments. Some are hands-on print explorations, others are critical visual studies. All of them help me test techniques, learn tools, and figure out the tone and voice of my future thesis project.
