The Politics of Waiting: How Design Reveals Power, Privilege, and Inequality

Waiting is something we all experience, but rarely think about. Whether we’re queuing for coffee, sitting in a hospital waiting room, or waiting for a response to a job application, waiting is a moment we all share. But what if waiting itself reveals something deeper about our society? It isn’t just about passing time; it’s often a political act. The way we wait and where we wait can reflect who holds power, who has access, and who doesn’t.

In many parts of the world, waiting in line also happens in contexts of poverty, displacement, or crisis. Refugees in camps or people seeking asylum in different countries often experience waiting as a form of silence, a pause that represents uncertainty, powerlessness, and marginalization. In contrast, those in more privileged positions often experience waiting in comfortable, organized environments like airports or exclusive healthcare clinics. This disparity highlights the way social systems are structured and how public spaces can reinforce inequalities.

Transitional Spaces and the Impact of Design

The spaces where we wait are not just functional areas, they have a strong influence on our emotional and psychological state. The design of a waiting area can either intensify the stress of waiting or help alleviate it. In healthcare settings, for example, well-designed waiting rooms with soft lighting, comfortable seating, and natural elements can reduce anxiety and create a sense of calm. In contrast, cramped, cold spaces with little thought to comfort can intensify frustration and feelings of isolation.

In fact, the design of transitional spaces – those spaces where we pass through or wait – has a powerful impact on how we experience time. Architects and designers use spatial elements like ceiling heights, lighting, and layout to guide our emotional responses. Narrow, confined spaces can create a sense of urgency and pressure, while expansive areas encourage us to slow down, reflect, and take our time. This manipulation of space to affect time and emotion is something that’s as relevant to communication design as it is to architecture.

Reimagining Waiting: More than Just a Pause

Waiting doesn’t have to be a passive activity; it can be an opportunity for connection, reflection, and even solidarity. By rethinking the design of waiting spaces, we can transform them from uncomfortable, isolating areas into spaces that invite interaction and empathy. This is especially important in public settings, where waiting often brings people together in shared, communal experiences.

For example, in public assistance centers, where people wait for food, shelter, or other forms of aid, designers could create environments that foster a sense of dignity and belonging, rather than reinforcing feelings of powerlessness. The inclusion of communal seating, interactive displays, or elements that invite participation can make waiting feel less like a time of discomfort and more like a shared experience.

Connecting Space, Time, and Experience

In both architecture and communication design, the manipulation of space and time can create meaningful experiences. Just as architects use compression and expansion in physical spaces to guide emotional responses, communication designers use pacing, rhythm, and layout to guide how users engage with information. Whether in physical environments or digital platforms, the way we structure time through pauses, delays, or moments of engagement influences how we connect with our surroundings and each other.

In the end, waiting is more than just filling time. It’s a reflection of who we are as a society, how we treat each other, and what we value. By rethinking the spaces where how we wait, we design experiences. We can start to create environments that not only ease the discomfort of waiting but also challenge the systemic inequalities that make waiting so painful for some.

1.5 Mental Health Apps Market: Trends, Opportunities and What’s Next

The mental health app market has witnessed significant growth, driven by technological advancements and a global focus on mental well-being. Valued at $6.12 billion in 2023, it is projected to expand further in the coming years. Here’s a snapshot of the current trends, market segmentation and future possibilities.

Image Source: Precedence Research

Market Segmentation

By App Type:

  • Depression and Anxiety Management: apps designed to help users cope with depression and anxiety through tools like CBT, mood tracking and guided exercises.
  • Meditation Management: apps like Calm and Headspace offering guided meditations, breathing exercises, and sleep aids.
  • Stress Management: platforms focused on stress-relief strategies, such as Happify, incorporating gamified exercises to engage users.
  • Wellness Management: apps aimed at holistic well-being, integrating fitness, nutrition, and mental health support.
  • Others: includes niche apps addressing specific challenges like postpartum depression, grief or addiction recovery​.

By Target Audience:

  • Individuals Seeking Self-Help: students, working professionals and retirees seeking accessible, affordable mental health tools.
  • Healthcare Providers: clinicians using apps to complement traditional treatment plans.
  • Corporates: employers implementing wellness apps like Spring Health to enhance workplace well-being and productivity​.

By Region:

North America leads the market with robust app adoption and mental health awareness, Asia-Pacific is growing rapidly, driven by increasing smartphone use and stress-related health concerns.

Image Source: Precedence Research

Key Trends

  • AI-Driven Personalization: apps are using AI to provide tailored mental health experiences. For example, Wysa and Woebot offer conversational AI support, while Kintsugi employs vocal biomarker analysis to detect emotional states​​.
  • Gamification for Engagement: apps like Happify use gamification to make mental health practices more engaging, particularly for younger audiences​.
  • Integration with Wearables: real-time tracking of mental health indicators, like stress and emotional states, through wearable devices is becoming increasingly common.

Opportunities

  • Expanding Accessibility: affordable or free mental health apps can address gaps in underserved regions.
  • Corporate Wellness: more employers are expected to incorporate mental health apps into their benefits packages.
  • Enhanced Privacy and Trust: apps prioritizing user data security and ethical practices will gain consumer confidence.

What’s Next?

  • Niche Specialization: apps targeting specific demographics or conditions, such as adolescent mental health or postpartum support.
  • Integrated Care Models: enhanced collaboration between apps and healthcare providers for comprehensive mental health solutions.
  • Ethical AI Development: transparent and inclusive AI tools designed to meet high clinical standards.

As the market evolves, innovation and user-centric approaches will be crucial in addressing the diverse needs of a global audience.

Sources

  1. “Mental Health Apps Market Analysis by Size, Share, Trends, Growth and Forecast (2024–2032) | UnivDatos.” LinkedIn. Accessed: Dec. 28, 2024. [Online.] Available: https://www.linkedin.com/pulse/mental-health-apps-market-analysis-size-share-trends-growth-ali-bvfsc/
  2. “Mental Health Apps Market Size, Share, and Trends 2024 to 2033.” Precedence Research. Accessed: Dec. 28, 2024. [Online.] Available: https://www.precedenceresearch.com/mental-health-apps-market
  3. “Mental Health Apps Market Size was valued at USD 6.012 Bn in 2023 and is expected to reach USD 16.47 Bn by 2030, at a CAGR of 17.01%.” LinkedIn. Accessed: Dec. 28, 2024. [Online.] Available: https://www.linkedin.com/pulse/mental-health-apps-market-size-valued-usd-6012-bn-2023-komal-kadam-uktbe/

04: Flourish. Einfach nur genial!

Das dritte und letzte Online-Tool zur Datenvisualisierung, das ich mir angesehen habe ist Flourish, eine Canva-Tochter mit immensem Funktionsumfang. Diese hat mich auf allen Ebenen überzeugt.

Über Flourish

Flourish Studio ist ein kostenloses Online-Tool zur Datenvisualisierung aus dem UK. Es gibt zwar zwei Bezahlvarianten “Publisher” und “Enterprise”, diese sind jedoch bereits für größere Newsrooms und Organisationen gedacht und nicht für den Einzelanwender. Damit könnte man sich zum Beispiel eigens gebrandete Templates bauen, die die eigene CI beinhalten. Alles andere ist aber bereits in der Gratis-Version vorhanden, Veröffentlichung inklusive.

Im Grunde ist der Funktionsumfang von Flourish grenzenlos. Von einfachen Linien- und Barcharts über Karten, Scatterplots, Piktogramme, Wählerstromdiagramme bis zu Fußballaufstellungen und Heatmaps gibt es Templates für alles was das Herz begehrt. Das Beste daran: nicht nur die einzelnen Diagrammarten scheinen schier grenzenlos auch die Anpassungsmöglichkeiten gehen ins Unermessliche. Jede Farbe, jede Schriftart, jeder Zeilenabstand, jede Anordnung, jedes Pop-Up und jeder Hover sind von A-Z anpassbar. Aber damit nicht genug. Sogar dieser alte WordPress-Blog kann mit den Einbettungslinks von Flourish arbeiten und alle Grafiken behalten ihre Interaktivität. Während meines Tests habe ich mir keine einzige Grafik vorstellen können, die man nicht im Handumdrehen hätte erstellen können. Daten importieren, Zeilen und Spalten festlegen, formatieren, fertig.

Da Flourish aber nicht nur interaktive sondern auch animierte Grafiken und direkt in einem Guss entstehende “Daten-Geschichten” anbietet, möchte ich diesem Programm zwei BlogPosts widmen. In diesem hier werden zwei weitere Beispiele für interaktive Grafiken gezeigt, die mit bisherigen Softwares unmöglich gewesen wären. Die zugehörigen Daten habe ich einfach random vom StatCube der Statistik Austria geladen. Im zweiten Teil, schaue ich mir die Weiterführung dessen an, worum es in meiner Masterarbeit eigentlich gehen soll: Wie bekomme ich diese tollen Grafiken nun in eine fesselnde Geschichte. Aber dazu später mehr.

Piktogramme, Blasen und mehr

Als erstes habe ich mir ein Blasen Diagramm mit Unterkategorien genauer angesehen, in diesem habe ich die Bevölkerungsdaten Österreichs aus dem Jahr 2023 visualisiert. Darin zu sehen die Staatsbürgerschaft der österreichischen Bevölkerung, die großen Blasen demonstrieren Kontinente, die kleineren unterteilen diese. Durch Hovern über die Grafik, kann man genaue Zahlen auslesen und durch eine Selektion oben, kann man genauer auf einen Kontinent eingehen.

Im zweiten Schritt habe ich ein Piktogramm erstellt, das die österreichische Bevölkerung nach ihrem höchsten Bildungsabschluss aufschlüsselt. Durch hovern über die jeweiligen Kolumnen, kann man mehr Informationen erfahren, etwa die Aufteilung nach Geschlechtern.

Fazit

Flourish kann alles, und zwar wirklich alles. Hätte ich mit diesem Programm begonnen, hätte ich mir den ganzen Blog sparen können. Es ist unfassbar welche Power hinter dieser Gratis-Anwendung steckt. Inwieweit man mit Flourish nun auch den nächsten Schritt gehen und Grafiken animieren oder gar direkt in Storytelling integrieren kann, möchte ich als nächstes herausfinden. Bis dahin ist aber klar, ein weiteres Tool zur Datenvisualisierung braucht es nicht.

1.4 A Guide to Mental Health Apps: Exploring Types, Features, and AI Integration

With mental health becoming a growing priority, mobile apps have emerged as accessible tools to support emotional well-being. These apps range from guided meditations to therapy chatbots, each offering unique features that cater to various needs. Below is an overview of the main types of mental health apps, followed by a detailed comparison table.

Types of Mental Health Apps

Meditation and Mindfulness
Apps like Calm and Headspace are leaders in this category, offering tools for stress relief, improved focus, and better sleep. Calm is renowned for its celebrity-narrated sleep stories, featuring voices like Harry Styles and Matthew McConaughey, as well as its expansive library of guided meditations. Headspace takes a playful yet calming approach with animations, guided exercises, and its AI companion, Ebb, which offers personalized recommendations for managing stress, relationships, and sleep challenges.

Online Therapy and Professional Support
For those seeking professional mental health care, platforms like BetterHelp and Talkspace connect users with licensed therapists. BetterHelp offers text, audio, and video sessions, while Talkspace integrates AI to analyze therapy transcripts in real-time, identifying high-risk behaviors such as suicidal ideation and alerting therapists for timely intervention.

AI-Powered Support
AI is revolutionizing mental health care, with apps like Wysa, Youper, and Woebot leading the way. Wysa provides CBT and mindfulness exercises through an AI chatbot, while Youper focuses on self-reflection and mood tracking via conversational AI. Woebot adapts its responses based on user needs, offering tools for managing anxiety and stress.

Mood Tracking and CBT Tools
Apps like Daylio and Moodfit help users build self-awareness by tracking emotions and habits. While these apps don’t use AI, their intuitive interfaces and visual data insights make them valuable tools for personal growth. Similarly, apps like MindShift CBT, CBT Companion, and CBT Therapy: Mental Future focus on Cognitive Behavioral Therapy (CBT), offering exercises to challenge negative thoughts and build healthier habits.

Cutting-Edge AI Tools
Innovative platforms like Kintsugi, Cass, Spring Health, and Lyra Health showcase AI’s potential to personalize mental health care. From analyzing vocal biomarkers to matching users with tailored therapy resources, these apps offer groundbreaking solutions for mental wellness.

Mental Health Apps Comparison Table

AppTypeFeaturesAI Integration
CalmMeditation and MindfulnessGuided meditations, celebrity sleep stories, breathing exercises, sleep music, daily calm sessions/
HeadspaceMeditation and MindfulnessGuided meditations, breathing exercises, sleep tools, playful animations, focus music, AI companion (Ebb)AI-powered companion providing personalized recommendations
BetterHelpOnline Therapy and Professional SupportText, audio, video therapy sessions, journaling tools, group therapy options/
TalkspaceOnline Therapy and Professional SupportTherapy sessions, psychiatric services, medication management, AI-driven risk detectionAI analyzes therapy transcripts to identify high-risk behaviors
WysaAI-Powered SupportCBT exercises, mindfulness meditations, mood tracking, journaling, access to human therapistsAI chatbot offering emotional support
YouperAI-Powered SupportMood tracking, emotional reflection, CBT exercises, personalized feedbackAI chatbot for self-reflection and emotional tracking
HappifyMeditation and MindfulnessScience-based games, activities, meditations, gratitude exercises, stress-relief strategies/
DaylioMood Tracking and CBT ToolsMood tracking, activity tracking, visual reports, personalized insights/
MindShift CBTMood Tracking and CBT ToolsThought records, relaxation techniques, goal setting, social anxiety tools, coping strategies/
MoodfitMood Tracking and CBT ToolsMood tracking, gratitude journaling, mindfulness meditations, CBT tools, habit tracking/
iBreatheMeditation and MindfulnessCustomizable breathing intervals, simple and distraction-free design/
CBT CompanionMood Tracking and CBT ToolsCBT worksheets, mood logs, gratitude exercises, guided self-reflection/
BetterMe Mental HealthMeditation and MindfulnessArticles, guided exercises, stress relief tools, daily affirmations/
CBT Therapy: Mental FutureMood Tracking and CBT ToolsPractical CBT exercises, self-help guidance, thought management tools/
WoebotAI-Powered SupportReal-time CBT and mindfulness-based support, mood tracking, daily check-insAI-driven adaptive chatbot for mental health
KintsugiAI-Powered SupportVocal biomarker detection for anxiety and depression, emotional state insightsAI analyzes vocal data to detect mental health indicators
CassAI-Powered SupportEmotional support, psychoeducation, coping strategies, 24/7 availabilityAI chatbot providing personalized responses
Spring HealthOnline Therapy and Professional SupportTherapy, coaching, medication management, wellness exercises, employer-provided plansAI matches users with the most suitable resources
Lyra HealthOnline Therapy and Professional SupportTherapy matching, coaching, personalized care pathwaysAI matches users to therapists and care resources

Sources

  1. “BetterHelp | Professional Therapy With A Licensed Therapist.” BetterHelp. Accessed: Dec. 28, 2024. [Online.] Available: https://www.betterhelp.com/
  2. “BetterMe Mental Health” BetterMe. Accessed: Dec. 28, 2024. [Online.] Available: https://betterme.world/product/meditation
  3. “Calm – The #1 App for Meditation and Sleep.” Calm. Accessed: Dec. 28, 2024. [Online.] Available: https://www.calm.com/
  4. “CBT Companion.” Resiliens. Accessed: Dec. 28, 2024. [Online.] Available: https://resiliens.com/cbt-companion/
  5. “Daylio – Your Private Journal.” Daylio. Accessed: Dec. 28, 2024. [Online.] Available: https://daylio.net/
  6. “Happify: Science-Based Activities and Games.” Happify. Accessed: Dec. 28, 2024. [Online.] Available: https://www.happify.com/
  7. “Headspace: Meditation and Sleep Made Simple.” Headspace. Accessed: Dec. 28, 2024. [Online.] Available: https://www.headspace.com/
  8. “iBreathe – Relax and Breathe iOS App” Jade Lizard Software. Accessed: Dec. 28, 2024. [Online.] Available: https://www.jadelizardsoftware.com/ibreathe
  9. “Kintsugi – Mental Health From Your Voice.” Kintsugi. Accessed: Dec. 28, 2024. [Online.] Available: https://www.kintsugihealth.com/
  10. “Lyra Health | Transforming Mental Health Care.” Lyra Health. Accessed: Dec. 28, 2024. [Online.] Available: https://www.lyrahealth.com/
  11. “Mental Future.” Mental Future. Accessed: Dec. 28, 2024. [Online.] Available: https://www.mentalfuture.com/
  12. “MindShift CBT App.” Anxiety Canada. Accessed: Dec. 28, 2024. [Online.] Available: https://www.anxietycanada.com/resources/mindshift-cbt/
  13. “Moodfit | Mental Fitness Made Simple.” Moodfit. Accessed: Dec. 28, 2024. [Online.] Available: https://www.getmoodfit.com/
  14. “Spring Health – Comprehensive Mental Health Solutions.” Spring Health. Accessed: Dec. 28, 2024. [Online.] Available: https://www.springhealth.com/
  15. “Talkspace – #1 Rated Online Therapy, 1 Million+ Users.” Talkspace. Accessed: Dec. 28, 2024. [Online.] Available: https://www.talkspace.com/
  16. “Cass Home.” Cass. Accessed: Dec. 28, 2024. [Online.] Available: https://www.cass.ai/
  17. “Woebot Health – Mental Health Chatbot.” Woebot Health. Accessed: Dec. 28, 2024. [Online.] Available: https://woebothealth.com/
  18. “Wysa – Everyday Mental Health.” Wysa. Accessed: Dec. 28, 2024. [Online.] Available: https://www.wysa.com/
  19. “Youper: Artificial Intelligence For Mental Health Care.” Youper. Accessed: Dec. 28, 2024. [Online.] Available: https://www.youper.ai/

Neurodesign 2.0: Creating Digital Experiences That Think for You

Hey, look at us – who would’ve thought – approaching the final blog post on this site! In the previous articles I briefly gave you a glance at the basic principles of neurodesign, some practical examples as well as several principles that could be expanded in the future.

Speaking of future – when it comes to the implementation of neurodesign we are still in the beginning stages hence why most examples and studies have been created in a controlled environment. But what happens if we go the other way? While diving into this topic again I gained another perspective to it, that I didn’t have before when I wrote my thesis. In my thesis the focus was mainly the analog approach to neurodesign and how we could use it to give books a new form of excitement. This time around I would like to go the digital route. How could the presented principles be creatively implemented into the digital world? Could they be responsive? Not in the typical way, but more responsive to the users behavior while scrolling through a website for example? How can we be innovative with the knowledge we have?

As we approach this conclusion, let our imagination run wild, because here’s the thing: Neurodesign is just getting started. The future? Well, that’s where things get really exciting.

Imagine a future where websites aren’t just static pages filled with well-placed elements, but living, breathing organisms that respond to your every move, your every thought. What if your browser knew how you were feeling while scrolling through a webpage and adjusted the color scheme accordingly? Picture this: you’re feeling anxious (it’s Monday morning after all), and as you scroll, the hues gently shift from sharp, high-contrast reds to calming blues. Your eyes feel less strained, your mood lightens, and suddenly, that “buy now” button doesn’t seem quite as intimidating. Neurodesign, with its deep understanding of how color, shape, and movement influence our emotions, could give birth to experiences so tailored, so nuanced, that they almost feel… alive.

Picture this: You’re on a website, navigating through a blog post (maybe even this one, who knows?) when the text, unbeknownst to you, subtly changes its font size depending on how fast you’re scrolling. You’re engaged, taking your time? The letters get bigger, more elegant, pulling you in deeper. In a hurry? The font shrinks just enough to make you feel like you’re breezing through content. It’s responsive design, but not to the device – it’s responsive to you, the human interacting with the content. How? Neurodesign principles, informed by brainwave research and eye-tracking studies, allow the website to adjust to your brain’s optimal processing speed, creating a harmonious experience where your cognitive load is minimized. You don’t even realize it, but you’re effortlessly hooked, feeling just the right amount of connection.

And it doesn’t stop there. Let’s venture into the territory of motion. Imagine scrolling through a portfolio of creative work and instead of a simple parallax effect, the images play a more complex game. Each image is alive, subtly moving in response to the speed at which you scroll or even how your eyes track it. It’s as if the design is reading your thoughts, offering up just the right visual cue that matches your emotional pulse at that moment. Want to see something that speaks to you? The visuals are responsive to your cognitive state. Feeling curious? The images dynamically zoom in. Feeling skeptical? The visuals take a step back. This could all be done by measuring micro-expressions or even skin conductance – data points that neurodesign could harness to bring a level of intimacy to web design that we never thought possible.

A future where neurodesign doesn’t just cater to the individual but anticipates the needs of entire communities. Imagine a website that changes depending on the collective mood of its visitors. Based on aggregated emotional signals (perhaps through eye-tracking or even ambient light levels), the site shifts between various aesthetic themes, creating an environment that feels right for the collective energy of the group. The design becomes an empathy engine – a visual language that’s constantly adjusting to the collective pulse of the users, fostering a deeper sense of connection and understanding, without a single word spoken.

I know, this all sounds like something straight out of a sci-fi novel. But here’s the thing: It’s not. We already have the research. We have the neurodesign principles, the brain-scan data, the eye-tracking technologies. What we’re lacking is the courage to throw out those safe, predictable design rules and step into the unknown. What would it be like to create without the constant fear of evaluation? Imagine a world where designers are less concerned about fitting in and more concerned with evoking real emotional responses from their audience. What if the goal wasn’t a picture-perfect website, but a individualistic-perfect one?

We’ve been taught to play it safe – keep the grid, align the fonts, don’t stray too far from the usability research. But what if, just for a moment, we threw all that out the window? What if we embraced the chaos, the unpredictability of the human brain, and designed in ways that don’t just fit expectations but push them?

Neurodesign is a call to think beyond our conventional understanding, to ask not just “how do I make this look good?” but “how do I make this feel good?” And the future, is one where we start to see the digital world not as a tool we use, but as a partner in our journey toward a deeper, more connected experience.

So let’s stop being so cautious.

How Apple’s Vision Pro and AR are Reshaping the Fashion Industry

A big shift is about to occur in the world of fashion and it has little to do with the recent launch of Apple’s Vision Pro headset, rather it has everything to do with the technology of augmented reality (AR). As the line between the physical and virtual worlds increasingly blurs, creative, self-expression and consumer engagement opportunities are presenting themselves to fashion brands like never before. The question is how Apple’s Vision Pro is transforming the fashion landscape to create a brighter future for the industry.

The Game Changer, Apple Vision Pro

It was at the annual Worldwide Developers Conference (WWDC) that Apple introduced a new era of “spatial computing,” revealing its Vision Pro headset. The device, said to be retailing for $3,499, provides the ability to experience waterfall moments in augmented reality (AR) as well as virtual reality (VR) engulfing experiences. With its eye and hand tracking, voice control, and sleek design, the Vision Pro is no ordinary gadget but an enabling tool that could radically transform fashion interactions.
Apple’s CEO, Tim Cook, sees the Vision Pro as a product that can fundamentally change its industry, much like the iPhone did for mobile technology. By seamlessly merging digital aspects into our physical environments, the Vision Pro forges new paths for narrative, retail and personal expression in fashion.

 Rethinking How to Engage Consumers

The Vision Pro has promising applications within the fashion industry. Think hacking into a virtual fashion show, and being able to interreact with the designs there and then, or putting on digital clothing right in the privacy of your home. The vision pro offers an opportunity for brands to advertise in an entirely new way that immerses consumers.

At WWDC, Apple demonstrated how such users could hold virtual meetings, watch immersive movies and film flying footages of themselves while displaying digital content blended into the rooms. Fashion brands can make use of these functions by streaming their fashion shows, for example, or allowing immersive 3D experiences of their products, which will definitely change how consumers interact with their brands.

Partnering with Technology Behemoths

Apple might not be the first company to arrive at the crossover of fashion and AR, but it is sure to make waves. Fashion brands have been watching the AR movement with interest, and partnerships with tech behemoths like Apple could be transformative. It literally GANs the two computers (unforgettable, in fact; we grow a friendship between ’em) and the Apple and Disney show also represents how brands can reach out to popular IP screens to make the sessions all the more memorable for audiences.
As brands vie for consumer attention and aim to deliver distinctive experiences, collaborating with Apple could introduce remarkable innovations to the fashion industry. This creative exploration has empowered designers to establish virtual runways in captivating digital environments and has enabled shoppers to engage with stores shaped by their fond memories of Disney franchises.

The Luxury Market and Others

Although the Vision Pro’s steep price point will limit its initial adopters to a luxury audience, it also opens up a range of possibilities for high-end brands. Luxury brands should embrace the headset as a tool to improve their proprietary workflows — from product design to testing — which in turn reduces R&D costs and limits material consumption. (cartie) The technology can also extend the luxury shopping experience to consumers’ homes, offering services that comply with VIP customers.

“Big luxury brands like LVMH and Kering are likely to scale a number of these features and bring them from the digital space into the physical store.” it is interesting how luxury brands will be able to use the Vision Pro to find unique ways to engage their consumers and extend their brands.

The Dawn of a New Era

With the introduction of the Vision Pro headset and the change in how people interact with the world — keeping headsets on longer and longer — we can expect to see a boom in virtual shopping experiences, fashion campaigns and digital clothing. Brands are likely to jump at the chance to profile their designs in the metaverse which, will give consumers a hybrid mixture of physical and digital engagement.
We know Apple has a track record with technology meeting stylish with the Apple Watch. The Vision Pro could go beyond a technological device to be a fashion statement, leading to partnerships between fashion brands and tech inventors.

Conclusion

Apple’s Vision Pro​ | Augmented fashion?? | A new way to wear the digital?​

Augmented Reality​ The future of fashion holds great promise, with immersive experiences, novel collaborations, and innovative ways to connect with consumers.

Now, at the brink of this exciting evolution, fashion brands will have to embrace these technological advancements as they’ve always done.
In conclusion, the future of technology in fashion holds exciting prospects, and as we venture forward, this harmonious blend of creativity and innovation will create a new chapter in the world of fashion, limited only by the boundaries of our imagination.

Balenciaga and AR

Balenciaga, brand blame, and bad apologies | Canvas8

How Balenciaga is Using Augmented Reality to Redefine Fashion

In the fast-paced world of fashion, where inspiration is everywhere, Balenciaga has emerged as a hit, at the intersection of the digital and physical worlds. What is particularly exciting about the house is how far its willingness to push boundaries has taken it — as the luxury brand explores AR in a manner that not only allows the brand to show off its clothing, but also challenges how we come to experience and consume the world of fashion itself.

Whether it is virtual fashion shows, AR-enhanced shopping experiences that bring Balenciaga into the metaverse; the brand’s injection of next-generation tech is an important step in the intersection of where fashion, tech and culture meet. But, what is it about AR that is particularly intriguing to Balenciaga and how is the brand using AR to rethink fashion retail and the customer experience altogether? And so, let’s get into this exciting trend, and see what Balenciaga is doing to move fashion into the third dimension.

What Is Augmented Reality (AR) and Why Does It Matter for Fashion?

AR (Augmented Reality) technology overlays digital elements, including images, sounds, or animations, over the real world. AR adds interactive, virtual components to the physical world instead of immersive digital environments like VR. For fashion brands such as Balenciaga, AR opens a door to more engaging, immersive and personalized shopping experiences.

Balenciaga’s Integration of AR: A New Era in Fashion

Perhaps most remarkable about Balenciaga’s use of AR — besides its virtual fashion shows. Instead of showing off collections in traditional runway formats, Balenciaga has used AR to animate its clothing in virtual spaces. From Spring/Summer 2022 collection, Balenciaga unveiled a metaverse themed runway that employed AR to turn the physical runway into a digital dream. With 3D graphics and digital elements overlaid across models walking on the catwalks, they gave an experience of the digital environments meeting with real-life aesthetics.

Virtual Try-Ons and AR Shopping Experiences

In addition to virtual runway shows, AR-enhanced shopping experiences have become a core component of Balenciaga’s playbook. Through the integration of AR into their online and in-store experiences, Balenciaga allows customers to flow seamlessly between the physical and digital worlds. AR has led to customers using it to try on items in real time in the comfort of their own home ─ a technique that streamlines the process of being able to see how clothes fit before paying for them.

Breaking Boundaries: A Digital-First Fashion House

Balenciaga’s AR approach is also part of a broader trend in the fashion industry toward digitally native retail experiences. A recent shift from the pandemic ushered us into a world dominated by online shopping, but Balenciaga has also gone a step further by integrating web3 technologies and launching digital-only collections. Blurring the boundaries of the real clothing and virtual garments, Balenciaga is one step ahead of us in the new digital fashion era.

This emerging trend is reflected by the brand’s partnerships with platforms such as The Sandbox and Fortnite. In these metaverse spaces, Balenciaga is selling not only virtual clothes for avatars, but also exploring how digital fashion might sit alongside physical products. ‘Wearing’ a virtual skirt in a 3D worldSubsequent designs, like virtual leggings and pants, have made it possible to picture wearing and showing off digital clothes in a fully virtual atmosphere. It’s a look at the future of fashion in the metaverse, where customers can interact with brands and get to know products in previously untapped ways.

AR and Fashion-Engagement of the Future
So, what does all of this spell for the future of fashion? Balenciaga’s pioneering use of AR means we have an exciting future to look forward to, when fashion and technology are not only linked but inextricable. AR with the right attribution means customers do not have to choose between offline and online. From trying new clothing, to going to a fashion show, to shopping for digital garments in the metaverse, AR is revolutionizing the shopping experience.

As technology matures, we will see more brands implement AR to create immersive, interactive and personalized experiences for their customers. For Balenciaga, this is just the start. This dream of revamping the concept of style through technology could ignite a whole industry approach to reimagining creativity, pushing traditional notions of style to the side, to embrace a horizon where reality is concept.

Conclusion
Balenciaga’s integration of Augmented Reality is a shining example of technology in action changing the landscape of fashion retail. Through adopting AR into its fashion shows, online shopping experience, and in-store experiences within its brick-and-mortar locations, the brand is therefore stepping out of the conventional confines of fashion and establishing unique ways for consumers to interact with the brand. So, looking ahead, AR is expected to be a foundational aspect of fashion in how we have more engaging and customized engagement than ever before.

“What’s next?”

https://bbbloggerfmm.substack.com/p/blurring-realities-how-balenciaga

LS #4 Feminism in Design & Media

Design and media are powerful cultural tools that shape perceptions and influence societal norms. Within these fields, the role of women* and the examination of feminist perspectives reveal a nuanced landscape where creativity intersects with social change. In the previous blogposts, I have defined and explained a few terms associated with the topic of feminism, I will be starting the research of the beginnings of feminism in graphic and communication design.

Geographics of Feminist Graphic Design Approaches

Feminist graphic design approaches are not uniform; they adapt to the cultural, social, and political contexts of different regions. In Northern Europe, for example, feminist graphic design often emphasizes clarity and functionality, mirroring broader societal values of equality and inclusiveness. Scandinavian countries like Sweden have seen urban planning projects incorporating gender perspectives, such as designing bus stops with better lighting and visibility to ensure women’s safety (Gender Equality at the Heart of the City | Urbact.eu, 2021). In contrast, in countries with more pronounced gender inequalities, feminist graphic design may take on a more confrontational or subversive tone. For instance, in regions of Latin America, bold graphic campaigns such as “Ni Una Menos” use stark, evocative imagery to highlight the pervasive issue of femicide. “Ni una menos” is a social feminist movement that started 2015 in Argentina because of a big amount of femicides happening in that time (Bedrosian, 2023). These geographic variations underscore the adaptability of feminist graphic design as it seeks to address diverse cultural realities while maintaining its core commitment to justice and representation.

Feminist Design

At its core, feminist design prioritizes inclusivity, equity, and the dismantling of systemic biases. As graphic design reflects a society and culture, it also reflects the feminist movement towards equality by the creation of visuals that support inclusivity and diversity. It encourages the critical reflection on how women are represented in media and design and designers like Sheila Levrant de Bretteville emphasize collaboration or question gender-roles and narratives in traditional graphic design. One notable example is her design of the Women’s Building mural in Los Angeles, which brought together diverse female artists to celebrate women’s contributions to history (Jewish Women’s Archive, 2024).

The main principles for change of feminism in graphic design are representation and the reinforced stereotypes and it gained momentum in the late 20Th century. Designers like Paula Scher or April Greiman tried to challenge these norms by focusing on specific design aspects like typography, branding or colours (Vermeulen, 2024). For example, feminine products and branding was traditionally created with very flowy, cursive and serif fonts and designers like Paula Scher try to break up these hierarchal design norms with bold typography and colors (Farr, 2021).

An example of a grassroot movement in the publishing media sector focusing on punk music and feminism:

Riot Grrrl Zine

The Riot Grrrls is a movement of punk feminists that started in the early 1990s and is often associated with the third wave feminism. This movement initiated and therefore included a broad diy-culture focused on zines. These zines and also the music addressed topics like arts, political actions, activism and issues like rape, domestic violence, sexuality, racism and female empowerment (Hopper, 2011).  A message often spread by members of the movement was ‘you matter’ indicating an outrage about representation and validation of women.

The mini zines were a kind of social activism in which women and feminists could form a community and share their experiences through self-publishing and next to mainstream media. Everyone was encouraged to publish and create their own zine, the design was raw and unpolished, often created using basic materials like scissors, glue and photocopiers, featuring lots of hand drawn images (Laing, 2013).

These zines were a way to reclaim the male-dominated media and punk scenes and empowered personal stories or grassroot activism. They often included call to actions and encouraged women to protest, start bands, join collectives etc. Ultimately it served as a means to bypass the gatekeeping of cultural production and stories of women (in Punk) (Jackson, 2022).

Though many white women found solace and comfort in riot grrrl, the movement lacked intersectionality as women of color were and felt excluded from the movement (Farrington, 2020).

*In this blog post, I primarily use the term “women” when discussing feminism and related issues. This choice is grounded in the historical context of feminist movements, which have traditionally centered on the experiences and struggles of women. However, it is important to emphasize that this usage is meant to include and apply to all individuals who fall under the FLINTA* umbrella (Female, Lesbian, Intersex, Nonbinary, Trans, and Agender people).

Sources

Bedrosian, A. (2023, March 31). Ni Una Menos. Bpb.de. https://www.bpb.de/shop/zeitschriften/apuz/femizid-2023/519674/ni-una-menos/

Farr, S. A. (2021, February 2). Analyzing Paula Scher’s Design Process. Medium. https://sarahafarr.medium.com/analyzing-paula-schers-design-process-9a17cb1bf569

Farrington, E. (2020, December 24). When punk went feminist: the history of riot grrl – Gen Rise Media. Web.archive.org. https://web.archive.org/web/20201224041151/https://www.genrisemedia.com/2020/05/12/when-punk-went-feminist-the-history-of-riot-grrl/

Gender equality at the heart of the city | urbact.eu. (2021). Urbact.eu. https://urbact.eu/good-practices/gender-equality-heart-city

Hopper, J. (2011, January 20). Riot Girl: still relevant 20 years on. The Guardian. https://www.theguardian.com/music/2011/jan/20/riot-girl-20-years-anniversary

Jackson, A. (2022, July 17). Start a Riot (and a Zine), Grrrl. JSTOR Daily. https://daily.jstor.org/start-a-riot-and-a-zine-grrrl/

Jewish Women’s Archive. (2024). Los Angeles’ Woman’s Building remembered . Jewish Women’s Archive. https://jwa.org/thisweek/jan/15/2012/womans-building

Laing, O. (2013, June 29). The art and politics of riot grrrl – in pictures. The Guardian. https://www.theguardian.com/music/gallery/2013/jun/30/punk-music

Vermeulen, S. (2024, September 26). Feminism in Graphic Design. Vermeulen Design Studio Wuppertal. https://www.vermeulen-design.com/blog/feminism-graphic-design

03 All about Biases

Before getting to know specific biases and getting to know, how to work around them, let’s take a closer look on what a bias actually is, how it’s formed and whether it’s a good or bad thing.

Bias – Definition

According to the Cambridge Dictionary, a bias is “the action of supporting or opposing a particular person or thing in an unfair way, because of allowing personal opinions to influence your judgment:” (Cambridge Dictionary) Sticking with explanation of language, you might come across the term “to be biased against” something or “to be biased towards” something. Being biased against something means to not favor something and being biased towards something means to favor it over something else. (cf. Britannica Dictionary)

Why am I explaining this? Well, I have come to realize, what I actually want to research are cognitive biases not bias in general. So I wanted to understand cognitive biases a little better.

A cognitive bias, is a predictable pattern of error I how our brain functions, those are very widespread. They affect how people understand and perceive reality and hard to avoid, they can lead to different people interpreting objective facts differently. Cognitive biases can lead to irrational decisions, they are result of mental shortcuts, or heuristics. (cf. Britannica Dictionary)

Additionally, one can differentiate between explicit and implicit biases. Explicit biases are conscious and intentional, individuals are fully aware of their attitudes and beliefs, which they can openly express and acknowledge. Implicit biases are unconscious and unintentional, they operate below the level of awareness, influencing behavior without the individual realizing it. (cf. Achievece)

How do Biases form?

Our minds can be like a collection of pockets where every experience is categorized and stored. This sorting process begins in childhood, helping us make sense of the world and react to future situations based on grouped experiences. It occurs automatically, as a mental shortcut to handle vast amounts of information efficiently. While this process is helpful, it also means our present decisions are often influenced by past experiences, which can lead to unconscious biases affecting how we view people, places, and situations.

Positive bias arises when something aligns with our own ideas or feels familiar, while negative bias occurs when something deviates from what we perceive as normal or preferable. Biases are not solely shaped by personal experiences but can also be influenced by external factors, such as media framing of situations, groups, or issues.

Biases can lead us to perceive someone as less capable or trustworthy or cause subtle discomfort around certain individuals. Importantly, these biases are often based on past experiences rather than the present context. (cf. NHS)

They stem from mental shortcuts, known as heuristics, which help our brains process information efficiently. While heuristics save time, they can lead to errors in thinking, particularly when patterns are misinterpreted or assumptions are made too quickly. (cf. Wikipedia)

How do the effect us?

Bias affects many aspects of our lives, often subtly influencing our decisions and perceptions. Implicit bias, formed over time through exposure to societal norms and experiences, impact everything from personal relationships to professional choices. For example, biases can affect hiring practices.Research shows that even trained scientists show bias in hiring, preferring male candidates over equally qualified women. Similarly, a study found resumes with “white” names were more likely to receive interview callbacks than those with “black” names, even when the resumes were identical.

These biases, often unintentional and shaped by socialization, affect not only professional decisions but everyday interactions as well. Recognizing and reflecting on our hidden biases is crucial to minimizing their impact and promoting fairness. (cf. Forbes)

Consumer Behavior and AR in Fashion Retail

Fashion Retail and Augmented Reality


Boosting Engagement and Transforming Shopping Habits

main concept is to try on clothes without stepping into a changing room. And see how a dress or pair of shoes would look on you. is ti something for you? Well, it’s already happening, thanks to Augmented Reality (AR). This technology, which using the physical world with generated images, do you think that it’s doing much more than just enhancing shopping experiences.

In fact, AR makes shopping more interactive, personalized, and, most importantly, enjoyable.

Why AR is the Future of Fashion Retail

Creativity, expression and keeping a step ahead of trends has always been profitable for the fashion industry. But online shopping has steadily minimalize freestanding store traffic. This change has prompted retailers to reimagine how they can attract customers and provide a shopping experience that offers more than the essentials.

highlights how AR is changing the fashion retail game:

  1. Increased Customer Engagement
    Studies reveal that 61% of consumers are more likely to shop from a brand that provides AR features. AR adds a level of engagement and excitement to shopping not seen before, whether it be trying on clothes in virtual space or interacting with products in new and unique ways. No longer are consumers passive store shoppers—they are evolving into participating players in an interactive, dynamic experience.
  2. Impact on Purchasing Decisions
    An astounding 74% of consumers worldwide reported increased likelihood to purchase after visualizing a product using AR. In terms of fashion retail, that means that AR enables consumers to visualize how an item will appear and feel in real life, which often leads to increased confidence in a purchase. So, it comes as no surprise that AR is now being recognized as a powerful tool to minimize returns and maximize sales.
  3. Better Customer Retention
    50% of consumers say they would be more likely to return to a store that offers AR experiences, creating a more memorable shopping journey and helps to build loyalty.

Real-World Examples of AR in Fashion Retail

Many fashion brands are already integrating AR into their business strategies, with success.

  1. ASOS Virtual Try-Ons
    Like ASOS, one of the UK’s biggest fashion retailers, which is introducing virtual hanging up through its app using AR. “Customers can now ‘try on’ how clothes will look on them without needing to walk into a store.” Users can “try on” different outfits with their smartphone camera, getting a better sense of how they fit and how big or small it is. Get the right size AR We’ve built this AR experience into ASOS to help to help reduce returns and help increase conversion rates, making shopping easier and more fun.
  2. Warby Parker’s Virtual Glasses Try-On
    A trendy eyewear brand, Warby Parker, employs AR for a virtual try-on of glasses. Customers can upload a photo or use their smartphone camera to see how various frames would fit their face. This AR application improves the online shopping experience and helps consumers feel more confident about their purchase decisions. That feature has resulted in a big uptick in engagement for the brand.
  3. L’Oreal’s AR Makeup Try-On
    L’Oreal: L’Oreal’s Augmented Reality (AR)), Service enables consumers to see a virtual of themselves with their makeup applied through their camera. This AR solution enables the consumer to visually experience various products on their skin tone, in real-time, better informing their purchase decisions. The L’Oreal Makeup Genius app was a game changer, especially when it comes to getting customers to try products they otherwise may not have tried.

The Benefits of AR in Fashion Retail

  1. Enhancing the Shopping Experience
    AR makes shopping a more enjoyable, engaging, and personal experience. Customers can watch the products come to life before their very eyes, rather than just flipping through a catalogue. AR provides consumer engagement in ways that the traditional shopping experience cannot, whether that’s virtually trying on clothes or the ability to interact with a digital display in-store.
  2. minimize the Gap Between Online and In-Store Shopping
    Though online shopping presents one of the key challenges in not being able to try on a piece of clothing physically. AR is filling the gap with virtual fitting rooms that help customers see how a piece will look on their body without trying it on. This helps lessen the apprehensiveness about purchasing online and significantly improves the overall experience.
  3. Increasing Conversion Rates and Sales
    It has been reported recently that AR functionalities have proven to increase conversion by more than 40%. This ultimately increases the likelihood for customers who use AR options to go through with purchasing. AR makes the shopping process more interactive, and when customers are engaged, they are far more likely to make a purchase. The tech also helps curtail cart abandonment and promote repeat visits.

its just a beginning

Virtual Stylists: A virtual experience powered by AI can recommend outfits according to a consumer’s body type and preferences.

Imagine if you could walk into a store and all of the merchandise was instantly viewable in AR on your phone or AR glasses. You could see product details, styling suggestions and even real-time availability — all without having to talk to a sales associate.

Social AR Shopping: The blending of social media and online shopping has made some headway, but we may see unique, AR-driven shopping experiences built directly into social platforms and allowing people to purchase right from their shops while wearing virtual clothes.

Conclusion

Augmented reality is transforming the future of fashion retail through better engagement, improved shopping experience, and increased sales. With an increasing number of consumers seeking personalized interactive shopping experiences, AR is becoming an essential tool for retailers that want to remain competitive. For fashion brands, adding AR technology into their shopping platforms is not merely a matter of trend; it is a strategic decision capable of delivering increased customer satisfaction, loyalty and growth.

With AR , there is no doubt that its potential to inhance fashion retail will be explored further as the technology continues to develop.


https://www.reydar.com/augmented-reality-retail-stats-benefits-examples/#:~:text=Increased%20customer%20engagement%20rates&text=Research%20highlights%20that%2061%25%20of,often%20if%20they%20used%20AR.