Between What Is and What Could Be

When I started this research, I wasn’t looking for a specific topic, I was chasing a feeling. Something felt missing in design, in media, in the way we experience the world. I was drawn to the in-between, the fleeting, unnoticed, overlooked moments that shape us without us even realizing.

I explored the simple concept of waiting, non-places, liminal spaces, randomness, imperfection trying to understand why certain moments feel soulless and disconnected while others feel deeply human. I found myself coming back to the same question:

“How can design capture these in-between moments and use them to create meaning?”

Designing for What We Don’t See

Most design focuses on what’s visible like logos, posters, polished branding. But what about what’s not seen? What about the things we pass by every day, the torn posters, the scribbled notes, the things left behind? What if design didn’t just fill space, but instead highlighted what was already there?

Some of the most powerful design projects aren’t the ones that impose meaning, but the ones that reveal it. Candy Chang’s “Before I Die” walls, where people publicly write their hopes and regrets, aren’t about permanence, they’re about capturing a fleeting moment of honesty. Krzysztof Wodiczko’s projections on public buildings, giving marginalized voices a platform, use impermanence as a tool to make people stop and pay attention.

Maybe good design isn’t about creating something new, but about amplifying what already exists.

The Imperfect, the Unfinished, the Fleeting

Throughout this research, I realized that the most human experiences are imperfect, unfinished, and fleeting. Whether it’s the randomness of a photo dump, the nostalgia for something we can’t quite place, or the quiet intimacy of a shared waiting space, these moments matter.

But we rarely design for them. We design for function, efficiency, longevity. Maybe it’s time to rethink that. What if design embraced imperfection, transience, and randomness? What if, instead of creating perfect spaces, we designed for serendipity, interaction, and human presence?

Designing for the In-Between

At its core, design is about shaping experiences, not just through what is seen, but also through what is felt, passed by, and sometimes even ignored. The challenge isn’t just to create something visually appealing, but to design in a way that acknowledges human presence, interaction, and imperfection. We see this in branding shifting toward raw, unpolished aesthetics, in urban spaces that encourage spontaneous participation, and in digital design that prioritizes authenticity over perfection. The in-between moments whether in public spaces, media, or digital interfaces are where connection happens. Instead of filling every gap with content, design has the power to highlight what already exists, giving meaning to what was once overlooked. The question is: how can we, as designers, create spaces, both physical and digital that make people pause, notice, and feel something real?

What Comes Next?

I don’t have all the answers yet, and that’s the point. This research wasn’t about finding a conclusion, it was about opening a conversation. Maybe the most meaningful design isn’t the loudest, the biggest, or the most perfectly curated. Maybe it’s the quietest the thing that makes you stop for a second, notice what’s been there all along, and feel connected, even if just for a moment. Because sometimes, meaning isn’t in the final design. It’s in the spaces in between.

Creation of Meaning

If someone points at a mundane object and calls it art, does it become art? This question strikes at the heart of how we define art. For some, seeing art in everyday objects is a mark of creativity. For others, it’s an absurd notion that undermines the value of traditional art forms.

Can People Who See Art in Everything Be Considered Crazy, Happy or Sad?

Imagine someone who finds meaning in every aspect of life—from the way sunlight filters through a window to the symmetry of a building’s shadow. Are they unusually attuned to the world around them, or are they projecting their own emotions onto their surroundings?

Philosophers like Friedrich Nietzsche have suggested that seeing meaning everywhere can be both a burden and a gift. It may reflect a heightened sensitivity to life, but it can also reveal an emotional need to create order or purpose where none exists.

Does Perception Alone Make Something Art?

The idea that perception itself can turn something into art is central to modern and conceptual art movements. Artists like Duchamp challenged traditional definitions by asserting that the act of selection and presentation is enough to elevate an object into the realm of art.

When interviewing people about installations, one can notice how their perceptions shape their experience. Some might see profound statements in simple arrangements, while others dismiss them entirely. This subjectivity suggests that art doesn’t exist in a vacuum; it needs a perceiver to complete the process of meaning-making.

the Act of Giving Meaning = the Core of Art

At its core, art is about giving meaning. Whether it’s the artist declaring, “This object has meaning because I say it does,” or the audience finding their own emotional connection, the creation of meaning is what transforms the mundane into the extraordinary.

But this act of meaning-making can also be divisive. For some, it’s liberating to think that anything can be art. For others, this openness feels like it erodes the skill, effort, and tradition that many associate with “real art.”

The beauty of this debate is that there’s no single answer. Art lives in the balance between perception, intention, and meaning. Whether it’s a masterpiece hanging in a gallery or a forgotten object rediscovered and reframed, the process of seeing, assigning meaning, and discussing it makes art a vital part of human experience.

Thank you for joining me on this research journey. I had a lot of fun and am looking forward to our second semester.

Have a nice semester break and see you soon. xoxo Fiona

Who decides what art is?

Who decides what qualifies as art? Is it the artist, the audience, or the broader society? This question gains even more significance when we look at modern installations that challenge traditional notions of what art is supposed to be.

Example: Duchamp submitted a urinal to an art exhibition, labeling it as art simply by giving it a title and signing it. His bold act set the stage for the debates we’re still having today: does the artist’s intent alone make something art or does the audience’s reaction play an equally important role?

The Artist’s Intent vs. The Viewer’s Perception

An artist’s intent often serves as the foundation for a work of art. They imbue an object, a scene, or an installation with meaning, hoping to communicate something to their audience. But once the artwork is released into the world, it takes on a life of its own. The audience’s interpretation can diverge dramatically from what the artist originally envisioned.

Consider a hypothetical installation of scattered objects in a public square. One observer might see it as a critique of consumerism, while another might view it as an homage to chaos. These interpretations may have little to do with what the artist intended, yet they add layers of meaning to the work.

Does Misinterpretation Enrich or Detract From Art?

When audiences misinterpret an artwork, does it diminish its value? Or does the diversity of interpretations make it richer? Many argue that art is at its best when it invites multiple perspectives. In interviews with people responding to modern installations, many expressed personal and emotional connections to the work—connections that might have been far removed from the artist’s original message. Yet, these responses weren’t invalid. Instead, they demonstrate the collaborative nature of meaning-making in art.

Ultimately, no one has the final say in defining art. The tension between the artist’s intent and the viewer’s perception is what keeps art alive. Art is not a fixed entity; it’s a dynamic conversation between creation and interpretation, constantly evolving as it moves through time and culture.

Bridging Perspectives: Outsiders vs. Insiders

Art is one of those rare subjects that invites endless interpretations, shaped by our personal experiences, education, and cultural exposure. Through the lens of outsiders—those unconnected to art and design in their daily lives—and insiders, such as art students and creatives, we see both contrasts and unexpected commonalities. This post explores the intersections, divergences, and potential bridges between these two groups, highlighting what art means in a world of varied perspectives.

Common Ground: The Universality of Emotion

Despite their differing levels of exposure and engagement with art, both outsiders and insiders agree on one core idea: art is an emotional experience.

For outsiders, art often resonates through its beauty or ability to evoke familiar feelings. Many of them associate art with skillful execution, such as a well-painted portrait or an intricate sculpture, and value the emotions these works inspire. One outsider I interviewed defined art as something that provokes thought but emphasized its accessibility—art should “make sense” to the average person.

Insiders, on the other hand, often focus on the emotional intention behind art rather than the viewer’s immediate response. For a classmate the emotional state of the artist plays a significant role in the creative process. Similarly, another student framed art as a vehicle for expressing feelings in others. While insiders embrace emotion in a broader, more abstract sense, both groups recognize that art’s power lies in its ability to connect with people on a human level.

Diverging Views: Purpose and Accessibility

Where the groups diverge most significantly is in their perception of art’s purpose and accessibility.

Outsiders tend to see art through a practical lens. For them, art often has a clear purpose: to beautify, tell a story or showcase extraordinary talent. Many value the craftsmanship and skills required to create art. To them a used coffee cup on a museum pedestal lacks meaning because it doesn’t demonstrate an exceptional skill.

Conversely, insiders celebrate art’s lack of utilitarian constraints. Art is “free” and unnecessary to justify itself economically. This perspective allows insiders to embrace works like Duchamp’s Fountain or a banana taped to a wall, seeing them as provocations that challenge our assumptions about value and meaning. For them, art exists not to conform but to question and expand boundaries.

This divergence extends to accessibility. Outsiders often feel alienated by contemporary or conceptual art, perceiving it as incomprehensible. “Normal people don’t understand this kind of art—it’s for crazy people.” Insiders, however, are more comfortable with ambiguity, viewing art as something open to interpretation rather than requiring a singular “correct” understanding.

The Role of Context: Framing Art

Another significant difference lies in how the two groups perceive context.

Outsiders often rely on traditional settings, like museums or galleries, to confer legitimacy on art. When something like the Mona Lisa is removed from its frame and placed in an unconventional context, it risks losing its meaning or “becoming something else.” This reliance on formal presentation reflects a preference for established norms that make art easier to recognize.

Insiders, in contrast, are more likely to view context as fluid. Many of my classmates argued that art doesn’t need a gallery to be valid; it can exist anywhere, from a street mural to an everyday object. “Art is whatever you call art.” This openness to context reflects a more flexible, inclusive approach, where meaning is shaped by intention rather than location.

Toward a Shared Understanding – what can we learn from each other?

While the differences between outsiders and insiders may seem significant, they are not insurmountable. In fact, these perspectives can complement and enrich one another.

Outsiders remind us of the importance of accessibility. Their preference for skill, beauty, and clarity highlights the need for art to connect with diverse audiences. Without this connection, art risks becoming insular, resonating only within small, self-referential circles.

Insiders, on the other hand, challenge us to expand our horizons. They push against traditional boundaries, encouraging us to see art in new contexts and forms. By embracing ambiguity and questioning conventions, they invite us to think more deeply about what art can be and how it functions in our lives.

Ultimately, the key to bridging these perspectives lies in dialogue and mutual respect. Artists and creatives can strive to make their work more approachable without compromising its integrity, while outsiders can cultivate curiosity and openness to unfamiliar ideas. By meeting in the middle, both groups can contribute to a richer, more inclusive art world—one that celebrates both tradition and experimentation.

Conclusion: Art as a Shared Human Endeavor

Art, at its core, is a deeply human endeavor, shaped by our shared need to express, connect, and make sense of the world. While outsiders and insiders approach art from different angles, their perspectives are not irreconcilable. Instead, they represent two sides of the same coin, each offering valuable insights into what art is and why it matters.

By embracing these differences and finding common ground, we can create a more inclusive understanding of art—one that values both its beauty and its boldness, its traditions and its transgressions. In doing so, we allow art to fulfill its ultimate purpose: to inspire, challenge, and bring us closer together.

Unintentionally Intentional

Not everything we encounter is designed with intention. Some things just happen, a misplaced sticker on a street sign, a torn ad revealing layers of past posters, or a scribbled note left on a café table. These accidental compositions, often more visually striking than purposefully designed elements, remind us that meaning isn’t always created, it emerges.

In design, there’s a long history of embracing the unintentional. The Dadaists used chance as a creative tool, cutting up newspapers and rearranging words randomly. The punk movement layered photocopied textures and type without precision, rejecting polish in favor of raw expression. Today, we see echoes of this in the chaotic collages of Y2K-inspired graphic design, the resurgence of DIY aesthetics, and even in social media trends that celebrate visual spontaneity.

But beyond nostalgia, there’s a bigger reason why randomness and imperfection feel refreshing: we are overwhelmed by control. In a world where algorithms dictate what we see, where AI can generate the “perfect” design in seconds, where branding follows rigid aesthetic guidelines, the accidental feels like a breath of fresh air.

Think about urban design and public spaces. Graffiti, layered posters, stickers covering street poles—these things were never meant to be compositions, yet they tell stories of a city’s identity. The way sun-faded billboards accidentally create new images, or how a café’s window reflections distort the view inside, these are all unintentional moments of design that shape our visual world.

So, what if we started designing with imperfection in mind? Not as an afterthought, but as an active part of the process? What if a poster was meant to tear and reveal something underneath? What if digital design allowed for unexpected, unplanned disruptions?

Maybe the future of design isn’t about control, it’s about making room for what happens naturally. Because sometimes, the most compelling things are the ones no one planned at all.

Insider

How Artists and Designers See Art

Art, for those deeply embedded in creative fields, transcends boundaries and conventional definitions. Unlike outsiders, who often approach art with practicality or tradition in mind, artists and designers tend to view it as a fluid, ever-changing concept—one that exists in both tangible and intangible realms. Based on conversations with classmates and other creatives, this post explores how those immersed in design and artistic practices perceive art, its purpose, and its interplay with emotions and intentions.

Art as Freedom: An Open DefinitionFor many creatives, the definition of art is intentionally broad and inclusive. As one friend put it, “For me, everything is art.” This perspective reflects a core belief among artists: art resists strict categorization. Another student emphasized this further, describing art as something free, unbound by purpose or economic function. Unlike outsiders who may associate art with skill, creatives often celebrate art precisely because it doesn’t need to “earn its keep.”

An interviewee added another layer to this open definition by highlighting intention: “Art is what you make for the sake of making, with no specific purpose, but with a clear reason or idea behind it.” This focus on intent aligns with a broader view that art is not defined by its utility but by the act of creation and the thought processes that drive it.

Emotion as the Core of Creation

Emotion plays a central role in how many creatives experience and produce art. One noted that creativity often stems from emotional expression, stating, “The worse I feel, the better the art.” This sentiment underscores the cathartic nature of artistic practice, where personal struggles, joy or introspection become the foundation for meaningful work.

This emotional connection to art also shapes how creatives interpret its value. A friend described art as a way to evoke and/or process feelings, both for the creator and the audience: “Art is everything humans create to express emotions or awaken them in others.” This contrasts with the more pragmatic views of outsiders, who may prioritize art’s visual appeal or monetary worth.

Interestingly, this emotional dimension often intersects with the narratives of artists themselves. Several classmates mentioned the trope of the “tragic artist,” suggesting that those with difficult personal stories often produce the most compelling art. While this idea is not universally accepted, it reflects a recurring fascination with the vulnerability behind artistic creation.

Art and Design: Two Sides of the Same Coin

While creatives generally view art as limitless, many also recognize a distinction between art and design. One suggested that “art highlights problems that design then solves,” framing art as a precursor to functional creation. This perspective positions art as the space for exploration, questioning, and expression, while design becomes a tool for applying those insights to practical solutions.

Another student, however, argued for a more integrated view, saying, “Art and design can be the same thing.” This sentiment reflects how boundaries between the two disciplines are increasingly blurred, particularly in contemporary practices where design incorporates artistic elements, and art takes on functional forms.

Stefan Sagmeister exemplifies this duality with projects like The Happy Film, which blurs the line between art and design while addressing universal human themes. Creatives often embrace this ambiguity, seeing art and design as complementary rather than opposing forces.

Art as Interpretation: The Role of the Viewer

Creatives also tend to emphasize the subjective nature of art. Art is something “broad, open to interpretation, and reliant on the viewer’s perspective.” This aligns with contemporary theories that art exists not just in the creation but in the interaction between work and audience.

However, this openness does not mean that anything can be art without thought or intention. Many classmates stressed that art must have some foundational idea/purpose, even if that purpose is abstract or personal. This differentiates their view from the more skeptical attitudes of outsiders, who might dismiss conceptual works as “random”.

Art as an Expression of Freedom and Emotion

For those within the creative world, art is a space of freedom, emotion, and intention. It is defined not by its economic value or practical use but by its capacity to express, evoke, and question. Unlike outsiders, who may seek concrete definitions, creatives embrace art’s ambiguity and subjectivity, seeing it as both a personal and communal experience.

This perspective challenges traditional notions of what art should be, pushing the boundaries of its purpose. It also underscores the value of art as a deeply human endeavor, driven by the need to create, feel, and connect.

Diversity and Representation in Animation (Extra Blogpost bzgl. Exkursion Pixel Vienna)

Für all jene, die nicht Roman sind und sich fragen warum es einen elften Blogpost gibt:
Bei unserer Media-Exkursion im Herbst zur Pixel Vienna 2024 hab ich leider den abschließenden Panel-Talk am Sonntag verpasst und kompensieren diesen damit, mir die 2023 Version davon auf YouTube anzusehen. Was ich zuerst als nervige Aufgabe empfunden habe empfinde ich jetzt, eine Stunde später, aber als unglaublich interessant und bereichernd, also DANKE ROMAN! (Ernst!)
Worum geht es: Diversity and Representation in Animation and Character Design Challenge Awards (PIXELvienna 2023)

Ich habe mir einige Notizen gemacht und versuche den Post hier anschließend zusammenzufassen und die wichtigsten Erkenntnisse in eine Liste zu bringen.

Die Welt der Animation ist bunt, kreativ und voller Möglichkeiten. Doch wie schafft man es, Geschichten zu erzählen, die nicht nur unterhaltsam sind, sondern auch die Vielfalt unserer Gesellschaft widerspiegeln? Beim Paneltalk der PIXELvienna 2023 diskutierten Expert:innen aus der Animations- und Spielebranche (Amelie Loy, Tova Bele, Yassmine Najime, Anne Raffin) über Diversität, Repräsentation und die Herausforderungen, die damit einhergehen. Schwerpunkt der Gespräche war Storytelling und Charakterdesign.

Zu Beginn des Talks leiten die Expertinnen das Thema damit ein, über Charaktere zu sprechen die sie in der Vergangenheit geprägt haben, denn animierte Charaktere haben einen enormen Einfluss auf uns – sei es in der Kindheit oder im Erwachsenenalter. Charakter (ob Animation oder Realfilm) prägen unsere Vorstellungen von Held:innen, Vorbildern und sogar von uns selbst, aber leider sind diese oft von Stereotypen geprägt. Ein Beispiel, das in der Diskussion genannt wurde, ist Mulan: Während sie als starke, unabhängige Figur gefeiert wird, gibt es auch kritische Aspekte, wie die Darstellung der „bösen“ Schurken, mit dunklerer Hautfarbe, die rassistische Klischees bedient.

Die Frage mit der sich die Personen in den Gesprächen also beschäftigen ist: Wie können wir Charaktere gestalten, die vielfältig und authentisch sind, ohne in Stereotypen zurückzufallen?

Tipps für gutes Charakterdesign ohne Stereotype

  1. Umgebe dich mit jenen Menschen, deren Geschichten du erzählst!
    Wenn du über bestimmte Gruppen oder Identitäten schreibst ist es wichtig, sich mit eben diesen Menschen zu umgeben, die diese Erfahrungen teilen. Yassmine Najime erwähnte, dass selbst die besten Absichten fehlschlagen können, wenn man nicht die Perspektiven der Betroffenen einbezieht.
    Beispielsweise wurde bei der Entwicklung eines Spiels über einen Rollstuhlfahrer ein:e Rollstuhlbasketballspieler:in konsultiert, um sicherzustellen, dass die Darstellung authentisch ist, wie Tina Bele erzählt.
  1. Inspiration aus der realen Welt holen
    Im Talk wird betont, dass die reale Welt voller Vielfalt ist und dadurch wohl der Beste Ort ist, um sich Inspiration und das richtige Gefühl für Diversität im Charakterdesign zu verschaffen. Die Message lautet: Geh raus, beobachte Menschen in der Stadt, zeichne live und lass dich von der Vielfalt an Körpern, Kleidungsstilen und Bewegungen inspirieren. 
  1. Komplexe Charaktere
    Jeder Mensch ist komplex – gut und schlecht, stark und verletzlich. Diese Komplexität sollte sich auch in den Charakteren widerspiegeln. Es wird langweilig, wenn Charaktere nur „gut“ oder „böse“ sind. Figuren sollen mehrdimensional sein und sich nicht einfach in Schubladen gesteckt werden. AUCH WICHTIG: Nicht jeder Charakter in deinem Film muss alle diese Schichten immer zeigen und erklärt bekommen, sonst kommt der Film wahrscheinlich nie an ein Ende.
  2. ES MACHT EINEN UNTERSCHIED: Diversität am Arbeitsplatz:
    Diversität spielt nicht nur in den Geschichten, sondern auch in den Kreativ-Teams eine Rolle. Tova Bele erzählt beispielsweise aus ihrem Studio: Als mehr Frauen eingestellt wurden, verbesserte sich die Feedback-Kultur und die Arbeitsatmosphäre insgesamt.
    Was ich persönlich auch Interessant fand war der Einwand zu Portfolios:
    Durch die Einführung von anonymen Portfolios – bei denen Bewerber:innen ihre Arbeiten ohne Namen oder Bilder einreichen – konnte man auch Frauen und nicht-binären Menschen erreiche, die sonst von den ihnen anerzogenen Normen eingeschränkt wurden. Frauen schränken sich durch diese gesellschaftlichen Normen nämlich selbst viel mehr ein, trauen sich weniger und haben das Gefühl sich andauernd beweisen zu müssen und nie gut genug zu sein.

Spannende Ansätze im Storytelling

  1. Erzähle eine Geschichte, bevor du Diversität einbaust
    Es ist wichtig, dass Diversität nicht erzwungen wirkt, ansonsten hat man jenes Phänomen dass viele bei Netflix derzeit bemängeln. Anne Raffin erklärte, dass man beispielsweise zuerst eine starke Geschichte braucht und erst dann Aspekte der Diversität einfließen lassen kann, ohne den Fokus zu verlieren. Eine Figur kann beispielsweise trans sein, ohne dass dies der zentrale Konflikt der Geschichte ist – So normalisiert man eben jene Personen und macht ihre Kämpfe nicht immer zur gesamten Persönlichkeit.
  2. Wechsle die Geschlechter deiner Charaktere
    Ein cleverer Tipp aus der Diskussion ist es auch, nachdem man die Geschichte geschrieben hat die Geschlechter der Charaktere auszutauschen, denn dadurch werden oft unbewusste Stereotype sichtbar, die mann dann korrigieren kann.
  3. Reduziere Charaktere nicht immer auf ihre Kämpfe
    Es ist leicht, Charaktere auf ihre Identität oder ihre Herausforderungen zu reduzieren – aber eine echte Repräsentation bedeutet, sie als vielschichtige Persönlichkeiten zu zeigen. 
    Wie kann man das also „unauffällig mitgeben“? Durch Visual Storytelling in form von Kleidung, Licht und Umgebung kann man viel über die Hintergründe und Systeme, in denen sich die Charaktere befinden, vermitteln ohne diese explizit zu thematisieren.

Und auch bei den Besten: Fehler passieren – und das ist okay

Selbst mit den allerbesten Absichten können Fehler passieren. Ein Beispiel aus der Serie Sex Education: Trotz sehr vielen Bemühungen um verschiedenste Identitäten zu integrieren gab es bei der Darstellung einer asexuellen Figur viel Kritik aus der Community.
Die Sprecher:innen betonten aber, dass es wichtig ist, aus Fehlern zu lernen und nicht den Willen zu verlieren, sich zu verbessern. Eine spannende Anmerkung war es auch, dass wir es gesellschaftlich erst dann geschafft haben, wenn eine asexuelle Figur, oder eine andere derzeit unterrepräsentierte Identität im Film auch mal unsympathisch sein kann, ohne dass dies auf alle asexuellen Menschen übertragen wird.

Kurz: Tipps für Diversität und Repräsentation in der Animation

  1. Inspiriere dich von der Umwelt – Beobachte Menschen und ihre Vielfalt.
  2. Beziehe die thematisierte Community ein 
  3. Schaffe komplexe Charaktere, die nicht nur „gut“ oder „böse“ sind.
  4. Vielfalt im Team führt zu besseren Geschichten.
  5. Erzähle zuerst eine starke Geschichte – Diversität sollte meistens natürlich in die Handlung integriert sein.
  6. Tausche die Geschlechter deiner Charaktere im Story-Prozess mal aus, denn so findest du unbewusste Stereotype.
  7. Reduziere Charaktere nicht auf ihre Identität – Zeige sie als vielschichtige Persönlichkeiten.
  8. Lerne aus Fehlern – Perfektion ist nicht das Ziel, aber kontinuierliche Verbesserung.
  9. Nutze Visual Storytelling – Zeige die Hintergründe deiner Charaktere durch Details, ohne es explizit zu sagen.

Diversität und ihre Repräsentation in Film und Animation sind keine neuen Themen, aber sie sind essenziell, um Geschichten zu erzählen, die unsere Welt widerspiegeln! Die Diskussion zeigt, dass es dabei nicht um Perfektion geht, sondern um die Bereitschaft, zuzuhören, zu lernen und sich weiter zu entwickeln!

10 Bias Recap

After one semester of bias research, I want to do a short recap, on everything I came across. So here is a condensed version, of all things, I found out:

What is a Bias?

Bias refers to a tendency to favor or oppose something based on personal opinions rather than objective reasoning. While biases can be explicit (conscious and intentional) or implicit (unconscious and automatic), they often stem from cognitive shortcuts known as heuristics. These shortcuts help our brains process information efficiently but can also lead to misinterpretations and irrational decisions. Cognitive biases, in particular, shape how we perceive reality, causing individuals to interpret the same facts differently. They develop early in life through personal experiences, societal influences, and media exposure, reinforcing both positive and negative associations.

Bias subtly affects decision-making in various aspects of life, from personal interactions to professional settings. Research shows that even trained professionals, such as scientists and hiring managers, exhibit unconscious biases, leading to disparities in employment opportunities. Implicit biases influence perceptions of competence, trustworthiness, and fairness, often without individuals realizing it. Acknowledging these biases is essential for reducing their impact and fostering more objective and equitable decision-making.

The Cognitive Bias Codex

The Cognitive Bias Codex by Buster Benson provides a comprehensive overview of over 200 cognitive biases, grouped into four categories to help us understand how our brains process information. One bias worth highlighting is the Bias Blind Spot, which refers to our tendency to think we’re less biased than others. This is especially relevant for UX design, where designers might overlook their own biases and assume their design decisions are universally valid. Other biases like Confirmation Bias, which makes us favor information that supports our existing beliefs, and Availability Heuristic, which makes us judge the likelihood of events based on what comes to mind most easily, can also influence how users engage with design elements.

In addition to these, biases such as the Mere-Exposure Effect, where familiarity breeds preference, and Anchoring, where initial information anchors subsequent judgments, can significantly shape how users make decisions. These mental shortcuts help us navigate the world more efficiently, but they can also distort our thinking. By understanding these biases, we can better design user experiences that acknowledge these cognitive filters, creating interfaces that allow for more informed, balanced decision-making. Ultimately, the Codex is a reminder that recognizing our biases is the first step towards making better choices—both in design and in life.

Common Biases in (UX) Design

Biases in UX design can subtly influence how designers create, research, and test products. Common biases include Confirmation Bias (seeking data that aligns with assumptions), False-Consensus Effect (assuming users think like designers), and Recency Bias (overweighting recent feedback). Anchoring Bias occurs when initial information overly influences decisions, while Social Desirability Bias can distort user research, and Sunk Cost Fallacy keeps designers committed to failing ideas.

To spot biases, review your assumptions and ensure decisions are based on data, not personal opinion. Involve diverse perspectives and conduct usability tests with varied users to uncover blind spots. Documenting your reasoning can also help identify biases. By recognizing and addressing these biases, designers can create more inclusive, user-centered designs.

Advantages of Biases

Biases are often seen as negative, but they serve important cognitive functions. They help us make quick decisions by filtering information efficiently, improving focus, and enhancing productivity in work and learning. Biases also support social connections by fostering trust and teamwork, aid in pattern recognition for faster learning, and boost motivation by reinforcing commitment to long-term goals. Additionally, they play a key role in survival, helping individuals assess risks and stay cautious in uncertain situations.

While biases can lead to errors, they also provide valuable benefits. By enabling efficient decision-making, strengthening social bonds, enhancing learning, and ensuring safety, they function as essential mental shortcuts. Recognizing their advantages allows for a more balanced perspective on their role in daily life.

Bias in Ai

AI is transforming industries, including UX design, by automating processes, analyzing user data, and enhancing efficiency. However, AI is only as unbiased as the data it learns from. If datasets contain historical biases, AI models can perpetuate them, influencing critical decisions in areas such as healthcare, hiring, and search engine results. For example, algorithms have been found to favor certain demographics in medical treatment recommendations, reinforce gender stereotypes in search results, and discriminate against female job applicants. These biases stem from underrepresentation in training data, flawed problem framing, and algorithmic design choices that prioritize overall accuracy over subgroup fairness.

Addressing AI bias requires proactive governance, ethical oversight, and diverse, representative training data. Organizations must implement fairness-focused frameworks, employ transparency practices, and incorporate human oversight to refine AI-generated outputs. Ethical considerations should also be integrated into science and technology education, ensuring interdisciplinary collaboration and regulatory measures to promote accountability. While technical solutions can mitigate bias, broader societal discussions are necessary to address the ethical implications of AI-driven decision-making.

Examples of Bias in Design

“Life can only be understood backwards, but it must be lived forwards.” ~ Soren Kierkegaard. This applies to biases in design—often, they’re only recognized after decisions are made. Here are a few examples:

  1. Spotify Shuffle Button: A Reddit user pointed out that the shuffle button was hard for colorblind users to distinguish. About 8% of men have red-green color blindness, and a simple design tweak could improve accessibility.
  2. Cars and Seat Belts: In the 1960s, crash tests used male-bodied dummies, neglecting the safety of women and children. This is sampling bias, where the sample didn’t represent the full population.
  3. Facebook’s “Year in Review”: Facebook’s 2014 feature, which showcased popular posts, sometimes included painful memories for users, due to optimism bias—assuming all top moments are joyful.

These examples show how majority bias—focusing on the majority and neglecting minorities—can shape designs that overlook important user needs.

How to combat Bias

The first step in addressing unconscious bias is recognizing it exists. Tools like the Designing for Worldview Framework by Emi Kolawole or Harvard’s Project Implicit tests can help identify biases. Understanding your biases is key to overcoming them and making design more inclusive. Once biases are spotted, the next step is to take action. Consciously designing with diverse users in mind and using tools like Perspective Cards can guide you to consider various experiences. Listening to clients and users, while letting go of assumptions, is essential to create designs that truly meet everyone’s needs.

Building diverse teams is critical to fostering inclusive design. Teams with varied backgrounds bring fresh perspectives, which are essential in a profession that thrives on challenging existing ideas. Overcoming bias is a lifelong commitment, so keep learning and remain open to feedback. Reflect on who might be left out and seek ways to make your designs more inclusive. Additionally, don’t just focus on the “happy path” in design; consider unhappy paths to address potential issues early on. Finally, when creating personas, challenge assumptions by focusing on real user experiences rather than demographic stereotypes. Designing for a global audience requires understanding diverse cultural insights, ensuring that inclusion is integrated into every step of the design process.

09 Advantages of Biases

This may seem counterintuitive, since biases always have a negative reputation, but they can have some advantages as well. Before I end this line of blogposts, with a short recap, I want to go another way, to highlight some positive sides of biases.

Biases also have many benefits. Our brains use biases to make decisions quickly, focus on important information, and even stay safe. Let’s explore some of the advantages of biases and how they help us in daily life.

01 Biases Help Us Make Quick Decisions

In a world full of information, our brains cannot process everything at once. Biases help us filter information so we can focus on what matters. For example, the brain ranks and prioritizes information to help us act fast. This ability is essential when making quick decisions in everyday life, such as crossing a busy street or choosing what to eat. Without biases, decision-making would be slow and overwhelming (LinkedIn).

02 They Improve Our Focus and Efficiency

Biases allow us to focus on relevant details while ignoring distractions. This is especially useful in work and learning environments. For example, when searching for an object in a cluttered room, our brains use bias to guide our attention toward what is most likely to help us. Similarly, biases help professionals make better decisions by focusing on key information instead of getting lost in unnecessary details (Airswift).

03 Biases Support Social Connection

Humans naturally form groups based on shared interests, beliefs, or backgrounds. This is known as ingroup bias. While this can sometimes lead to discrimination, it also has benefits. Ingroup bias helps build trust and cooperation within communities. It fosters teamwork, strengthens social bonds, and encourages people to support one another. These social connections are essential for emotional well-being and personal growth (Harvard Business School).

04 They Enhance Learning and Adaptability

Biases help us learn new things by making patterns easier to recognize. For instance, our brains naturally categorize information to make sense of the world. This ability helps us identify risks, recognize familiar faces, and understand new concepts more quickly. Even in education, biases help students focus on the most relevant material and remember information more effectively (LinkedIn).

05 Biases Can Increase Motivation

Some biases, like confirmation bias, can motivate people to pursue their goals. Confirmation bias makes us focus on information that supports our beliefs. While this can sometimes lead to mistakes, it also helps people stay committed to long-term goals. For example, entrepreneurs often rely on positive feedback to keep going, even when facing challenges. This kind of bias can drive innovation, persistence, and personal success (Airswift).

06 They Enhance Survival and Safety

From an evolutionary perspective, biases have helped humans survive by guiding quick and instinctive reactions. For example, people are naturally more alert to potential dangers because of negativity bias, which makes us pay more attention to risks. This bias helps us stay cautious and avoid harm. Similarly, biases like familiarity bias encourage people to stick with what they know, which can be useful in uncertain situations (Harvard Business School).

Conclusion

While biases can sometimes lead to errors, they also provide many benefits. They help us make fast decisions, focus on important details, connect with others, learn efficiently, stay motivated, and protect ourselves. Understanding the positive side of biases can help us use them wisely while being aware of their limitations. Rather than seeing biases as flaws, we should recognize them as essential tools for navigating the world more effectively.

Returning to handmade craft and its ideologies in response to AI developments (“William Morris Effect”)

While “AI is stealing our jobs” is not nearly as scary as it sounded maybe a few years ago, it is simultaneously way more realistic now than a few years ago. I will not go into the specifics on anything AI related since there is way too much to be said about that, but I do feel like the resurrection of crafts like knitting definitely happened in response to the growing capabilities of AI. As we know, what happens today is nothing but a repetition of what has happened before, so the resemblance to the Arts and Crafts Movement is not a far reach. 

The Arts and Craft movement originated in England around 1860 as  “Anxieties about industrial life fueled a positive revaluation of handcraftsmanship and precapitalist forms of culture and society.” (https://www.metmuseum.org/toah/hd/acam/hd_acam.htm) While there was also a corresponding Arts and Crafts Movement in the USA, the English were far more outspoken about their aversion to machinery and industrialization. The movement in England was lead by William Morris, textile designer and active socialist – the movement therefore entangled from the start with political and democratic causes. Mostly it was concerned with labour practices, workers’ lives and the decreasing value of produced objects, in addition to the growing capitalist ideas about design that worried Morries and others. 

(https://www.theartstory.org/movement/arts-and-crafts/#:~:text=The%20Arts%20%26%20Crafts%20emerged%20in,at%20least%20into%20the%201920s.)

(https://utppublishing.com/doi/full/10.3138/cras.2014.S06#:~:text=Although%20the%20Arts%20and%20Crafts,in%20opposition%20to%20mass%20production.) 

It was mostly the works that were remembered in art history, not necessarily the political ideas, but they were integral to creating the movement and its works. Now as workers are increasingly worried with the possibility of being replaced, it seems that the search for manual labor that seems too intricate to be digitalized and automated has once again started. So again, “as our world becomes increasingly digital and automated,we find ourselves more enchanted than ever by artisanal craft goods and time-honored traditional methods.“ 

(https://adorno.design/editorial/the-persistence-of-artisanal-craft-in-an-ai-world/#:~:text=Ultimately%2C%20the%20age%20of%20AI,forms%20of%20creativity%20and%20value.) 

Krzysztof Pelcfor coined the term “William Morris Effect” in an article for WIRED, where he relates the emergence of the Arts and Crafts Movement to the current situation with art and AI. He proposes that not only will there be reactions to AI similar to William Morris’, but additionally there will be higher value put on the process behind a product, and human makers will be preferred to machines. 

“Today, the William Morris effect is once more upon us. The first-wave craft revival that Morris brought about was the precursor to our current yearning for “authenticity” in every guise. Just as an unprecedented expansion of international trade has made cheap goods manufactured abroad widely accessible, the Western consumer has become enamored of locally made small-batch mustard with handwritten labels. The distinction comes down to the presumptive identity of the maker, and what we like to assume of their intent.“ (https://www.wired.com/story/art-artificial-intelligence-history/)

Not only seeing a process, and knowing that a person made something will be more important, but also the person themselves; Their ideas, their motivation and their biography. “We will demand works that can be attributed to an identifiable individual vision. The AI age will lead to a doubling down on biography, which happens to be another thing robots are notably short on.” He proposes that the acclimation process to AI in Art and Design has been happening for some time, and what is appreciated in the art world has changed with it, in favor of human artists, not AI. 

Relating this theory to the uproar in textile arts, ultimately one of the most tangibly physical, handmade crafts, there seems to be a connection in where we have grown to place our values. But can these newly valued aesthetics and processes be transformed to other disciplines? Can the tangibility of a process be shown in a work of design, and if yes, how can it create additional value?