This impulse comes from a book I was reading: “Beschleunigung und Entfremdung” by Hartmut Rosa, a German sociologist whose work revolves around the concept of social acceleration. According to Rosa, advancements in communication, transport, and production have made things increasingly fast, creating expectations of efficiency and speed in almost every area of life. This ongoing acceleration, he argues, ultimately leads to alienation, distancing us from the world rather than connecting us to it.
In the book, he raises two key questions: What constitutes a good life? And why is it that we so often fail to lead one? Since the first is almost impossible to answer universally, he focuses on the second. Rosa says that both our individual and collective ways of living are in need of reform. He identifies time as the central issue, claiming that modern society is governed, coordinated, and controlled by an “intense and rigid regime of time.”
This phenomenon isn’t entirely new. Others have written about similar concerns (James Gleick, Peter Conrad, Douglas Coupland), but Rosa examines the idea more structurally. He asks whether we should talk about “social acceleration” (singular) or rather a sequence of accelerations occurring across various areas: sports, fashion cycles, video editing speeds, transportation, job markets, and so on. Fast food, speed dating, power naps, drive-through culture all show how speed has become a central part of every day activities and aspects of life.
Rosa categorises acceleration into three types:
Technological acceleration: the intentional increase of speed in transport, communication, and production processes, reinforced by new types of organisation and administration. Our perception of space and time has been reshaped. With space and time, space used to take precedence (due to our senses like sight, gravitation, etc.) this has now switched with „shapeless“ places like the internet taking over, shrinking space down or eliminating it entirely. For example the distance between London and New York, has shrunk to a fraction within the timespan of sailboats to the invention of planes, reinforcing the sense that time conquers space.
Acceleration of social change: not just the processes, but society itself speeds up: values, lifestyles, relationships, group dynamics, habits, even our social language. In the past, sons followed their fathers professions across multiple generations. Later, choosing their own career path for life became the norm. Now, it’s common for people to change professions several times within a single lifetime.
Acceleration of the pace of life: this one is paradoxical. Technical acceleration should, in theory, free up time. Yet people in western cultures increasingly report the feeling that time is slipping away. Time is perceived as a resource. What actually happens is that the quantity of tasks and experiences per unit of time rises. Instead of using speed and technological advance to create space, we fill the newly freed time with more activity.
All in all, this is a really complex topic and definitely too broad to tackle in its entirety. From a design perspective, I think it becomes important to set a small framework and pick one very specific aspect to focus on, whether that’s something like food, relationships, mobility, or another everyday field. I’ve briefly looked into Slow Design before, and I feel like it could offer an interesting approach to this idea of acceleration. Not in the sense of rejecting technology altogether, but more as a way of rethinking how we work with it (considering timing, intention and presence as design qualities). I think that could be an exciting angle to explore further.
Book: https://books.google.de/books?hl=de&lr=&id=QLY7CgAAQBAJ&oi=fnd&pg=PT4&dq=hartmut+rosa+theorie&ots=PVM4doUUVA&sig=A1RGw7OgClYj0LTPHh_Jais49ew&redir_esc=y#v=onepage&q=hartmut%20rosa%20theorie&f=false
Disclaimer: I used AI to translate this since the book and my notes on it are in german.