Interactive installations can transform public spaces into hubs of creativity and connection. Yet, designing interactive installations that do more than capture attention — that genuinely engage people — requires more than just technical expertise. It takes a deep understanding of human behavior, user experience, and the dynamics of engagement. Designing for engagement means creating experiences that are intuitive, immersive, and meaningful; it means creating work that users will interact with and connect to on a deep level.
Only when people are truly engaged, can we as designers create an environment that allows for lasting memories to be made, shared with others, and revisited. As I’ve described in my previous blog posts, fostering engagement in public spaces can reduce social isolation and strengthen the sense of belonging. The goal is not just to capture attention but to transform fleeting moments into moments of connection.
User Experience in Interactive Installations
User experience is fundamental to the success of any interactive installation. It includes emotional, physical, intellectual, and social aspects, making each experience distinct and significant. UX is informed by various fields, as noted by several experts like Nathan Shedroff and Don Norman, who emphasize the need to design for emotions, enjoyment, and meaningful interactions. UX cannot be simplified to separate components; rather, it arises from the interaction among people, technologies, activities, and the broader social and cultural environments. 1
Understanding Engagement
Building on the foundation of a solid user experience, engagement takes it a step further by ensuring that users aren’t just interacting but becoming fully immersed in the experience. Engagement is not just participation – it is about ensuring that the interaction flows. Shedroff identifies five key features of engagement: identity, adaptivity, narrative, immersion and flow.
- Identity: “Identity is needed for authenticity in the experience and expression of the self. The authenticity of an experience is about ensuring experiences are real, or realistic, and consistent.”
- Adaptivity: “Adaptivity is to do with change and personalization and with changing levels of difficulty, pace and movement.”
- Narrative: “Narrative is to do with telling a good story, with convincing characters, plot and suspense. Narrative is not just about fiction, however. […]”
- Immersion: “Immersion is the feeling of being wholly involved within something, with being taken over and transported somewhere else. You can get immersed in all manner of things (such as reading a book) so immersion is not about the medium; it is a quality of the design.”
- Flow: “[…] flow is the sense of smooth movement, the gradual change from one state to another.” 1
How to Design for Engagement
Know your Audience
Knowing and understanding the target audience is crucial to creating engaging and interactive installations. It makes a big difference whether the audience consists of children, tech-savvy individuals, or a broad general public, as each group requires a specific and tailored approach. The better the installation is adapted to the needs and abilities of the audience; the more likely people are to actively engage with it.
Prioritize Intuitive Interactions
It is important that interactive installations are designed to be intuitive and straightforward. Research on intuitive interactions in public spaces shows that overly complex and confusing interfaces and interactions can hinder user engagement. 3 Affordances play a crucial role here, as they define the relationship between the design of an installation and the user’s capabilities. According to Norman in “The Design of Everyday Things”, perceived affordances are particularly important — these are the action possibilities that are made obvious through design. 4When an installation’s affordances are clear and aligned with users’ expectations and abilities, it enhances ease of use and promotes more meaningful interaction, ultimately improving user engagement.
Accessibility and Inclusivity
To truly engage diverse audiences, designers must ensure installations are accessible to everyone. This includes providing physical access, sensory accommodations, and possibly language-neutral designs. 5
Storytelling
Good storytelling engages the user by creating an emotional connection and leaving lasting impressions. Through experiences that evoke strong emotions — such as awe, joy, sadness, or curiosity — strong engagement can be fostered. A compelling story, whether abstract or real, gives people the feeling of purpose and discovery. Through emotional resonance, the experience becomes not only memorable but also increases the likelihood that people will share it, thereby amplifying its impact. 6 7
Incorporating Multisensory Experiences
Incorporating multisensory experiences into interactive installations enhances user engagement by appealing to multiple senses, such as sight, sound, touch, and even smell or taste. This approach creates more immersive and memorable experiences. 8
Personalization
Personalization in interactive installations significantly enhances engagement by allowing participants to shape the experience through their actions. It could be visual feedback, sound, or even changing environmental elements. Customizing the experience empowers users, making them feel more connected and involved, as their choices directly influence the outcome. 9
Enjoyment
Designers are increasingly focusing on integrating pleasure into their designs alongside usability, enhancing both emotional and hedonistic appeal. The focus is on creating enjoyable experiences by addressing physical, social, and psychological aspects in design. Don Norman also emphasizes these factors in improving user experience. Additionally, gamification principles explore how different types of fun — such as challenging, relaxing, meaningful, and social—drive engagement, enjoyment, and learning, highlighting the emotional impact of well-designed interactive experiences.1
Aesthetics
Aesthetics is rooted in the appreciation of beauty, how things are sensed, felt and judged. It plays a significant role in interactive installations. Experiences can be divided into pragmatic attributes (effectiveness and efficiency) and hedonic attributes (emotion and enjoyment). Emotions are the core of experiences, as they are closely intertwined with cognition, motivation and action. 1
Social Interactions
Social interactions play a crucial role in increasing engagement in interactive installations, particularly through collaboration. These social dynamics shape how participants connect with the installation and each other, enhancing their overall experience. Installations become more engaging when they allow people to share the experience, leading to deeper emotional connections. 10
As designers, our task is beyond creating eye-catching installations — we are shaping the future of public spaces. So, as we move forward, let’s ask ourselves: how can we continue to break barriers and design experiences that invite people to engage not just with the technology, but with each other, building a more connected and inclusive world?
Case Studies
Musical Swing by Daily tous les jours
Inspired by the acclaimed 21 Balançoires (21 Swings) installation, The Swings: An Exercise in Musical Cooperation is a standalone, touring musical installation designed for international audiences. This interactive artwork features a series of musical swings that create harmonized melodies when used collectively. Certain musical patterns emerge only through cooperation, encouraging participants to synchronize their movements with others. It’s a playful experience that fosters connection and collaboration from the very first swing. With The Swings, participants engage their entire bodies to make music, fostering a sense of togetherness and shared ownership of public space. The result is a large-scale, collective instrument that unites people of all ages and backgrounds. Designed to transform urban environments, festivals, and special events, this installation offers a unique approach to communal music-making. Since its debut in 2011, the original 21 Swings installation has drawn millions of visitors to Montréal’s Quartier des Spectacles, where each swing moves an average of 8.500 times per day. 11
It draws the public in positive ways.
It made our city feel like a genuine urban destination.
CLOUD by Caitlind r.c. Brown & Wayne Garrett
CLOUD is an interactive light sculpture, composed of 6.000 repurposed incandescent bulbs. Using pull-chain switches, participants work together to animate bursts of light, creating a shifting display reminiscent of lightning.
Blending playfulness with collaboration, CLOUD transforms viewers into performers, illustrating how individual actions contribute to a greater whole. The artwork offers both participation and contemplation, as those beneath the sculpture shape its movement while others observe the evolving patterns. Drawing on the universal imagery of rain clouds, CLOUD transcends cultural and language barriers, inviting shared wonder and connection. 12
Impulse by CS Design & Lateral Office
Impulse invites you into a playful, multisensory experience centered around a childhood classic: the seesaw. This interactive installation features a series of seesaws that respond to movement with shifting lights and sounds, transforming public space into an ever-evolving spectacle. More than just a playful ride, Impulse is designed with intentionality. Inspired by serialism — a structured musical composition technique — the installation creates dynamic zones of energy and tranquility, ensuring a harmonious blend of motion and sound.
Encouraging play, laughter, and connection, Impulse fosters a shared experience that brings people together, turning a simple act of movement into a joyful expression of community. 13
Sources
[1] D. Benyon, Spaces of Interaction, Places for Experience. 2014. doi: 10.2200/S00595ED1V01Y201409HCI022.
[2] N. Shedroff, Experience Design, a Manifesto for the Creation of Experiences. New Riders, 2009, pp. 9–10.
[3] L. Hespanhol and M. Tomitsch, “Strategies for intuitive interaction in public urban spaces,” Interacting with Computers, vol. 27, no. 3, pp. 311–326, May 2015, doi: 10.1093/iwc/iwu051.
[4] D. Norman, The Design of Everyday Things: Revised and Expanded Edition. Hachette UK, 2013.
[5] „What is inclusive design?“ https://www.inclusivedesigntoolkit.com/whatis/whatis.html
[6] „What is Storytelling?“, The Interaction Design Foundation, 30. November 2024. https://www.interaction-design.org/literature/topics/storytelling?srsltid=AfmBOooli8H26zn96VkuoNycaHkmn_oTQgdY-NcWh1BKTjmWxgABHoDz#how_storytelling_works_in_design-1
[7] M. L. H. M. Hanapiah und S. M. Nasir, „A Systematic Review towards Evolution of Interactive Storytelling and Audience Engagement in Films“, International Journal Of Creative Multimedia, Bd. 5, Nr. 1, S. 55–73, Apr. 2024, doi: 10.33093/ijcm.2024.5.1.4.
[8] L. Lin and L. Lu, “Research on the Design of Multisensory Interactive Experiences in Museums Based on Embodied Cognition,” in HCI International 2024 Posters, C. Stephanidis, M. Antona, S. Ntoa, and G. Salvendy, Eds., vol. 2119, Cham, Switzerland: Springer, 2024, pp. 1-10. [Online]. Available: https://doi.org/10.1007/978-3-031-61966-3_23.
[9] B. Moggridge, Designing Interactions. The MIT Press, 2006.
[10] J. Schell, The Art of Game Design. 2008. [Online]. Verfügbar unter: https://dx.doi.org/10.1201/9780080919171
[11] „Musical swings“, Musical Swings. https://musicalswings.com/
[12] „CLOUD“, Caitlind r.c. Brown & Wayne Garrett, 9. November 2023. https://incandescentcloud.com/aboutcloud/
[13] „IMPULSE | QDSInternational“, QDSinternational, 16. Oktober 2024. https://qdsinternational.com/en/installations/impulse/
