Author: florian.thausing

Gamification is something we’ve all heard a couple of times before. Nonetheless a recent talk helped put common techniques into context and show how very simple elements are being used in company settings.
At its core, gamification means adding game-like elements to non-game environments. It’s not necessarily about turning work into play but about designing experiences that feel more rewarding, more motivating, and sometimes more fun.

Here are some of the key concepts and cognitive biases that the man on stage talked about:

1. Streaks: Consistency is Addictive

We’ve all felt the pull of keeping a streak alive, whether it’s a daily language lesson on duolingo or hitting your steps goal. Streaks tap into your desire not to break the chain, making us show up even when motivation dips. This is being used at the speakers workplace to encourage consistent participation in trainings, check-ins, or routines.

2. Progress Indicators: Finish What You Started

A simple progress bar can have a surprisingly strong effect. Seeing visual proof that you’re “almost there” nudges people to contemplate tasks they might otherwise abandon. Think online learning platforms, onboarding processes, or long forms – adding progress indicators can reduce drop-offs significantly.

3. Badges: The Endowment Effect in Action

People overvalue what they feel they own. That’s why badges, even digital ones, work. Once someone earns a badge it becomes more than just a symbol; it’s a personal achievement. This taps into the Endowment Effect and turns abstract accomplishments into something tangible.

4. Achievements: Smart Framing Keeps Us Going

Achievement systems frame progress in a away that keeps motivation high. Breaking a long-term goal into smaller, recognizable steps helps people feel capable and successful throughout the journey, not just at the end.

5. Default Values: People Are Lazy

Most users won’t change a default setting, which makes defaults a powerful way to guide behavior. Whether it’s opting into updates or selecting a team goal, setting thoughtful defaults can shape choices without limiting autonomy.

6. Customization: The IKEA Effect

People value things more when they’ve put effort into making them. Giving users the ability to personalize their experience, like customizing a profile or building their own dashboard, build emotional investment and a stronger sense of ownership.

7. Peak-End-Rule: End on a High Note

We remember experiences mostly based on their emotional peak and how they ended. This is critical for designing experiences like workshops or app flows. Ensuring that the ending is clear, satisfying and ideally positive will create a more pleasant and memorable experience.

8. Leaderboards: the Spotlight Effect

People often think others notice them more than they actually do. Leaderboards use this to motivate by creating a sense of visibility, even if it’s low-stakes. It can drive performance, but should be implemented carefully to avoid unhealthy competition.

In the end what made this talk resonate with me was that it provided real life examples from a corporate setting. Gamification didn’t seem like it was fluff, it was designing around human behavior. And when done well it can make even mundane tasks a little better.

This talk broke down the chaos of modern advertising into something a little more manageable through metaphors. I found it interesting and helpful because it gave specific tips and thoughts about a topic that can seem a bit overwhelming sometimes. Even though I was a bit late I gained some good takeaways from this talk:

1. Hunt one Animal

In the jungle, you won’t catch anything if you’re chasing ten animals at once. The same applies to advertising: focus on one clear objective. Whether it’s brand awareness, conversion, or engagement, trying to do everything at once will dilute your message and waste your resources. The speaker emphasized that clarity and focus are essential, especially when budgets and attention spans are limited.

2. Stay on the Path

Consistency is your compass. A consistent design language across all campaigns strengthens brand identity and trust. The talk referenced research suggesting that consistency alone can boost brand understanding dramatically—raising audience awareness from 20% to 40% in some cases. Every campaign should feel like a chapter from the same book, not random excerpts from different genres.

3. Take a Buddy

Having a mascot or a recurring character can supercharge your campaigns. Whether it’s a lovable goof like Duolingo’s owl or an edgy troublemaker like a Panda, a mascot creates recognition and emotional connection. But the speaker pointed out that a mascot doesn’t need to be a literal character—it can be a tone, a type of humor, or even a recurring visual motif that lives across your brand ecosystem.

4. Climb the Tree for better Perspective

Perspective is everything. Don’t just follow the herd—look for the unexpected. The jungle metaphor here encourages thinking outside the box, both in terms of creative ideas and media placement. Why not use a parking space as ad space? With enough fantasy anything can be an effective advertising space.

5. Follow the River Flow

Understand trends—but know the difference between a trend moment and a trend force. Trend moments are fleeting waves of attention (think TikTok sounds or meme formats); they’re great for short-term engagement if done quickly and cheaply but wont do much for your brand beyond that. Trend forces, on the other hand, are deep cultural shifts. Aligning your brand with a trend force takes time and effort, but the payoff can be huge.

6. Cooperate with indigenous People

In the jungle, you’d turn to locals for guidance. In advertising, that means influencers or niche community figures. The key is authentic fit—don’t force a collaboration just for reach. When the values align, partnerships can be powerful and persuasive.

7. Celebrate at the End

After surviving the jungle, don’t forget to enjoy the view. Celebrate your wins, analyze your performance, and let your team share in the success. Advertising is hard work—it’s okay to appreciate the milestones.

All in all this talk provided a nice and memorable framework for navigating the chaotic world of advertising and marketing. Even though advertising or marketing isn’t my main focus I can still learn and apply these learning in other fields.

The paper “Overview of NIME Techniques Applied to Traditional Korean Instruments” by Michaella Moon et al. is a timely contribution to the New Interfaces for Musical Expression (NIME) community. For a field often dominated by Western-centric instrument innovation, it’s refreshing to see attention turned toward the rich, underexplored landscape of traditional Korean music—Gugak—and how it’s adapting to the modern digital era. But while I appreciate the paper’s ambition and its celebration of Korean heritage through technology, there are some conceptual and critical tensions worth exploring.

First, the Good: A Thorough Map of Innovation

This paper does a fantastic job of surveying a wide range of tech interventions across Gugak instruments. It categorizes these innovations into four clear themes:

• Acoustic augmentation
• Physical redesigns using modern materials
• Expanded control schemes and interaction design
• Software ecosystems for education and virtual performance

I especially appreciated how it tackled not just technical design but also performance, cultural, and educational dimensions. This multifaceted approach is necessary when working with traditional instruments that are so deeply embedded in cultural identity. The paper even dives int how developers are rethinking the physicality of instruments. For instance, removing the resonant bodies or string altogether, raising fascinating questions about the essence of an instrument and challenging traditional views.

Now, the Critique: Cultural Identity vs. Technological Utility

While the technical documentation is commendable, the paper largely skirts around a deeper critical discussion: At which point does a technological augmented instrument stop being “traditional”?

Projects like the AirHaegum, which strips the instrument down to a skeleton frame with no strings or resonant body, are remarkable feats of engineering but I couldn’t help but wonder: if the physical form, material, playing method and even the sound are replaced or abstracted into the digital, is it still a Gugak instrument or a new instrument entirely, merely inspired by Gugak?

I don’t think the authors needed to answer this question definitively but I do wish they’d given the cultural tension here more attention. Many of the interfaces are being presented with minimal reflection to what gets lost, or fundamentally changed, in the process of modernization.

Another point of critique is the uncritical reliance on western interface paradigms. I fully understand the practicality of using piano roll inputs, step sequencers, and AKAI-style pads in Gugak educational software. It’s efficient, familiar, and accessible. But it also risks flattening the unique logic of Gugak musicality into Wester molds.

The paper briefly acknowledges this issue but doesn’t really explore alternatives. I see an opportunity here to explore a new form of input that honors Gugak’s non-western structures. One that feels inherently Korean in gesture, rhythm and structure. Maybe using calligraphic strokes, traditional dance movements or symbolic korean notation systems? I am not entirely sure but there is enormous creative potential here and the field would surely benefit from artists and technologists leaning into this difficult question instead of taking comfort in known MIDI keyboards.

The Educational Angle: Huge Untapped Potential

The section on educational tools is where the paper really shines.
The authors point out that while many instructional materials exist for Gugak, most are in Korean, limiting global access. Their proposed future work – a responsive, digital education platform rooted in genre authentic logic – is the paper’s most exciting promise.

Still, the educational tools discussed feel in their infancy. It would have been great to see more analysis on how these tools could teach not just technical proficiency, but also cultural nuance. Things like phrasing, ornamentation, or emotional subtleties unique to Korean performance. Tha’s hard to code but it contains the soul of the genre.

Summary

All in all this paper is an important stepping stone in legitimizing and expanding Gugak. It’s thorough, respectful, and technically sharp. But it’s also cautious – perhaps too much so – in confronting the bigger philosophical questions that emerge when tradition meets innovation.

Even though regular exercise has been shown to provide numerous physical and mental health benefits, maintaining gym consistency remains a challenge for many. Research highlights a range of psychological, environmental, and social factors that contribute to this struggle. This blog post explores the underlying reasons why people often fail to stay consistent in the gym and examines evidence-based solutions to overcome these barriers.

1. Lack of Intrinsic Motivation

Intrinsic motivation—engaging in an activity for its inherent enjoyment or personal satisfaction—is a critical factor in long-term adherence to exercise. However, many individuals begin their fitness journey driven by extrinsic motivations, such as improving physical appearance or impressing others.

Ryan and Deci (2000) argue in their Self-Determination Theory that extrinsic motivators are often insufficient for sustaining behaviors over time. When external rewards or pressures lose their appeal, individuals may abandon their gym routines. Building intrinsic motivation by focusing on the joy of movement, the sense of accomplishment, or stress relief can significantly improve adherence.

2. Unrealistic Expectations and Goals

Setting overly ambitious goals can lead to frustration and burnout, particularly when individuals fail to see immediate progress. Many beginners expect rapid physical transformations, but the reality is that fitness improvements often occur gradually. This disconnect between expectations and results is a common reason for dropout.

A study by Norcross et al. (2002) on New Year’s resolutions found that nearly 80% of individuals abandon their fitness-related goals by February. Unrealistic timelines and a lack of patience for the process are primary contributors to this phenomenon.

To counter this, experts recommend setting SMART goals—specific, measurable, achievable, relevant, and time-bound—which are more manageable and can provide a sense of accomplishment along the way.

3. Lack of Knowledge and Guidance

Many people enter the gym without a clear understanding of what to do, which can lead to feelings of intimidation or confusion. Without proper guidance, beginners may struggle to design effective workout programs or use equipment correctly, leading to inefficiency or even injury.

A 2021 study by Ai Xianfeng et al. found that individuals with access to professional guidance, such as personal trainers or structured programs, were more likely to maintain long-term gym attendance. This underscores the importance of education and support in fostering consistency.

4. Time Constraints and Competing Priorities

One of the most commonly cited barriers to gym consistency is a perceived lack of time. Busy work schedules, family responsibilities, and social commitments often take precedence over exercise. However, research suggests that time constraints are often a matter of prioritization rather than actual scarcity.

A study by Trost et al. (2002) found that individuals who view exercise as a high-priority activity are more likely to incorporate it into their routines, even during busy periods. Strategies such as scheduling workouts, opting for shorter, high-intensity sessions, or integrating physical activity into daily life can help address this challenge.

5. Psychological Barriers and Emotional States

Negative emotions such as anxiety, stress, or low self-esteem can significantly impact gym attendance. For instance, gym anxiety—a fear of being judged or embarrassed while working out—is a common deterrent, especially among beginners or individuals with low self-confidence.

Research by Gifford and Nilsson (2014) highlights how emotional and psychological barriers often outweigh logistical ones when it comes to exercise adherence. Addressing these barriers requires creating a supportive and inclusive gym environment, as well as providing resources for mental health support.

6. Social and Environmental Influences

Social and environmental factors play a significant role in gym consistency. For instance, individuals who lack social support from friends or family may struggle to stay motivated. Similarly, gyms that are overcrowded, poorly equipped, or inconveniently located can discourage regular attendance.

In a study by Bauman et al. (2012), social support emerged as one of the strongest predictors of physical activity adherence. Group classes, workout buddies, or even virtual communities can provide the encouragement and accountability needed to sustain a gym routine.

7. Lack of Immediate Rewards

Exercise often involves delayed gratification, with many of its benefits—such as improved physical fitness, weight loss, or muscle gain—taking weeks or months to manifest. This lack of immediate reward can be demotivating for individuals accustomed to instant feedback in other areas of life.

Behavioral scientists suggest incorporating immediate rewards, such as celebrating small victories, tracking progress visibly, or using gamified fitness apps, to bridge the gap between effort and outcome. A study by Looyestyn et al. (2017) found that gamification elements, like points and badges, can enhance motivation in the short term.

Conclusion

The challenge of maintaining gym consistency stems from a complex interplay of psychological, social, and environmental factors. From a lack of intrinsic motivation and unrealistic expectations to time constraints and social influences, there are numerous barriers that can derail even the most well-intentioned fitness plans.

However, the research also highlights actionable strategies to overcome these challenges, such as setting realistic goals, seeking professional guidance, creating supportive environments, and leveraging immediate rewards. By understanding and addressing these underlying factors, individuals can build sustainable fitness habits that stand the test of time.

References

1. Ryan, R. M., & Deci, E. L. (2000). “Self-Determination Theory and the facilitation of intrinsic motivation, social development, and well-being.” American Psychologist, 55(1), 68–78.
2. Norcross, J. C., Mrykalo, M. S., & Blagys, M. D. (2002). “Auld Lang Syne: Success predictors, change processes, and self-reported outcomes of New Year’s resolvers and nonresolvers.” Journal of Clinical Psychology, 58(4), 397–405.
3. Ai, X., et al. (2021). “Mental Health and the Role of Physical Activity During the COVID-19 Pandemic” Frontiers in Psychiatry
4. Trost, S. G., Owen, N., Bauman, A. E., Sallis, J. F., & Brown, W. (2002). “Correlates of adults’ participation in physical activity: review and update.” Medicine and Science in Sports and Exercise, 34(12), 1996–2001.
5. Gifford, R., & Nilsson, A. (2014). “Personal and social factors that influence pro-environmental concern and behaviour: A review.” International Journal of Psychology, 49(3), 141–157.
6. Bauman, A. E., Reis, R. S., Sallis, J. F., et al. (2012). “Correlates of physical activity: why are some people physically active and others not?” The Lancet, 380(9838), 258–271.
7. Looyestyn, J., Kernot, J., Boshoff, K., et al. (2017). “Does gamification increase engagement with online programs? A systematic review.” PLoS One, 12(3), e0173403.

Gamification has gained popularity in fitness and sports, with its promise to make physical activities engaging and enjoyable. By incorporating game-like elements such as points, badges, leaderboards, and virtual rewards, fitness apps and programs aim to enhance motivation and adherence. However, despite its benefits, gamification in sports is not without challenges and potential drawbacks. This blog post delves into the scientific criticisms of sport gamification, exploring its limitations and why it may not be a one-size-fits-all solution.

1. Overemphasis on Extrinsic Motivation

Gamification often relies on external rewards to motivate users. While this can be effective in the short term, research shows that excessive reliance on extrinsic motivation can undermine intrinsic motivation—the inner drive to engage in an activity for its inherent enjoyment or satisfaction. According to Deci and Ryan’s Self-Determination Theory (1985), intrinsic motivation is critical for sustained behavior change. When gamification elements like points or badges are removed, users may lose interest in the activity altogether, as they never developed a deeper, personal connection to the activity itself.

For example, a study by Mekler et al. (2017) found that while leaderboards and badges initially increased engagement, they did not lead to improved intrinsic motivation. This suggests that gamified elements might create dependence on rewards rather than fostering genuine interest in the sport or fitness activity.

2. Risk of Burnout and Overtraining

Gamification often encourages users to push their limits to achieve higher scores, climb leaderboards, or unlock rewards. While this competitive element can be motivating for some, it may lead to overtraining or burnout for others, particularly those who are already predisposed to obsessive behavior.

A study by Schüll (2012) on the psychology of gamification found that gamified systems can foster compulsive behaviors, where individuals prioritize achieving rewards over listening to their body’s needs. This poses a risk of injury or long-term disengagement from physical activity due to exhaustion or frustration.

3. One-Size-Fits-All Design

Most gamified fitness apps use generic game mechanics, such as awarding points for completing a workout or setting universal goals for all users. However, physical fitness is highly individual, influenced by factors such as age, fitness level, health conditions, and personal preferences. A one-size-fits-all approach fails to accommodate these differences, potentially alienating users who feel that the gamification system is either too easy, too difficult, or simply irrelevant to their goals.

Hamari et al. (2014) emphasize that personalization is a critical but often overlooked aspect of gamification. Without adaptive systems that cater to individual user needs, gamified fitness tools may fail to provide long-term value or engagement.

4. Potential for Negative Emotional Impact

While gamification is designed to motivate, it can also have unintended emotional consequences. For instance, users who consistently perform poorly on leaderboards or fail to achieve gamified goals may experience feelings of frustration, inadequacy, or even shame. This negative feedback loop can discourage users, especially those who are already struggling with self-esteem issues related to their physical fitness.

A study by Sailer et al. (2017) found that competitive elements like leaderboards are effective for highly competitive individuals but can have the opposite effect on those who are less competitive or who compare themselves unfavorably to others. This suggests that gamification may not be universally motivating and could even be detrimental to certain users.

5. Over-Simplification of Fitness

Gamified fitness systems often reduce complex physical and psychological processes into simple metrics like steps, calories, or workout streaks. While these metrics are easy to track and gamify, they do not capture the holistic nature of fitness, which includes mental well-being, flexibility, and proper recovery.

For instance, tracking steps or calories burned may overlook the importance of strength training, mobility work, or mindfulness practices. This reductionist approach can lead to an incomplete understanding of health and fitness, potentially steering users away from a well-rounded regimen.

6. Social Pressure and Privacy Concerns

Many gamified systems incorporate social elements, such as sharing progress on social media or competing with friends. While this can be motivating for some, it may create undue social pressure for others. Users may feel obligated to maintain a certain image or compete at a level that does not align with their true goals or capabilities.

Moreover, gamified apps often collect and share user data to facilitate these social interactions, raising privacy concerns. A report by Whitson (2013) highlighted how gamification systems often prioritize data collection for marketing purposes, potentially compromising user trust.

Conclusion: A Double-Edged Sword

While gamification has the potential to make sports and fitness more engaging, its limitations must be carefully considered. Overemphasis on extrinsic rewards, the risk of burnout, lack of personalization, and potential negative emotional impacts highlight the challenges of designing effective gamified systems. For gamification to truly benefit users, it must be implemented thoughtfully, with a focus on fostering intrinsic motivation, adaptability, and a holistic understanding of fitness.

Gamified systems should be seen as tools to enhance, rather than replace, the inherent joy and fulfillment that come from physical activity. As gamification continues to evolve, addressing these limitations will be key to creating systems that are not only engaging but also sustainable and inclusive.

References:
1. Deci, E. L., & Ryan, R. M. (1985). Intrinsic Motivation and Self-Determination in Human Behavior. Springer Science & Business Media.

2. Mekler, E. D., Brühlmann, F., Opwis, K., & Tuch, A. N. (2017). “Towards understanding the effects of individual gamification elements on intrinsic motivation and performance.” Computers in Human Behavior, 71, 525-534.

3. Schüll, N. D. (2012). Addiction by Design: Machine Gambling in Las Vegas. Princeton University Press.

4. Hamari, J., Koivisto, J., & Sarsa, H. (2014). “Does gamification work? – A literature review of empirical studies on gamification.” Proceedings of the Annual Hawaii International Conference on System Sciences, 3025-3034.

5. Sailer, M., Hense, J., Mayr, S. K., & Mandl, H. (2017). “How gamification motivates: An experimental study of the effects of specific game design elements on psychological need satisfaction.” Computers in Human Behavior, 69, 371-380.

6. Whitson, J. R. (2013). “Gaming the quantified self.” Surveillance & Society, 11(1/2), 163-176.

In the context of my thesis, virtual characters or mascots play a crucial role in driving user engagement and motivation. These characters are more than just digital avatars; they are companions that could foster an emotional bond, creating a sense of accountability and enjoyment for the user. This blog post explores the psychology of emotional connection with virtual characters, principles of effective character design, and examples that highlight how such designs can enhance the user experience.

The Psychology of Emotional Bonding with Virtual Characters

Humans are inherently social beings, and we have a natural tendency to form emotional connections—even with non-human entities. This phenomenon, known as anthropomorphism, involves attributing human-like traits, emotions, or intentions to non-human characters. In fitness apps, this could translate to users feeling a sense of responsibility or camaraderie toward a mascot or virtual companion.

Key psychological factors that drive emotional bonding include:

1. Relatability: Characters that exhibit human-like emotions, struggles, and triumphs feel relatable and foster empathy.
   
2. Consistency: A character with a coherent personality and predictable behavior builds trust and familiarity over time.
   
3. Interactivity: Engaging with the character, such as receiving feedback or rewards, strengthens the bond by creating a two-way relationship.
   
4. Progression: Seeing a character evolve in tandem with the user’s fitness progress (e.g., leveling up) enhances emotional investment.

What Makes Good Character Design for Emotional Connection?

1. Visual Appeal
   The character’s design must be visually engaging and appropriate for the app’s target audience. Simple, clean, and distinct features make the character memorable. Facial expressions, color schemes, and unique accessories can add personality and charm.
   
2. Personality and Backstory
   A character with a personality and story feels alive. For example, a fitness app mascot could have a playful, supportive demeanor, encouraging users with witty comments or empathetic responses when workouts feel tough.
   
3. Dynamic Interaction
   Interactivity deepens the emotional connection. Features such as real-time feedback, personalized encouragement, or reactions to user actions can make the character feel more present.
   
4. Evolution and Rewards
   Allowing users to influence or witness the character’s growth creates a shared journey. For instance, a character that becomes stronger, happier, or visually transforms as the user progresses in their fitness goals reinforces the emotional tie.
   
5. Customizability
   Providing options to customize the character’s appearance or traits allows users to see a reflection of their preferences, fostering a sense of ownership and attachment.

Examples of Successful Emotional Character Design

Tamagotchi
The iconic virtual pet relies heavily on emotional bonding. Users care for their Tamagotchi by feeding, playing with, and nurturing it. Neglect results in visible sadness or even the “death” of the character, creating a powerful sense of responsibility.

Duolingo’s Owl (Duo)
The green owl mascot of Duolingo is a prime example of a character that elicits emotional responses. Duo encourages users to stay consistent with their language practice, offering positive reinforcement for progress and gentle reminders for missed sessions. Its friendly design and playful tone make users feel accountable.

Nintendo’s Pikachu
Pikachu from the Pokémon franchise exemplifies emotional bonding through its relatable, expressive behaviors. Users grow attached to its reactions, loyalty, and evolution, which mirrors the user’s journey in the game.

Fitness Game Mascots (e.g., Pokémon GO’s Buddy System)
In Pokémon GO, players can select a Pokémon buddy to walk with them. The buddy reacts to progress, such as gaining affection when fed or earning rewards for distance traveled, creating a sense of companionship.

How Does This Relate to Gamified Strength Training Apps?

In a gamified strength training app, the mascot or virtual character could serve as both a motivator and a representation of the user’s progress. For example:

• Encouragement and Feedback: The character could cheer users on during challenging workouts or express joy when goals are met.
• Accountability: A mascot that grows stronger, happier, or evolves as the user adheres to their fitness program could reinforce the commitment to consistent training.
• Gamification Mechanics: The character might fight battles, level up, or unlock new abilities as the user progresses, blending fitness with a sense of adventure.

An emotional bond with the character could transform fitness tracking from a chore into an enjoyable and immersive experience.

Conclusion

Creating an emotional bond between users and virtual characters in fitness apps requires a thoughtful combination of visual design, personality, interactivity, and progression. When done effectively, these characters can motivate, engage, and retain users by transforming fitness into a shared journey with a trusted companion. As gamified strength training apps evolve, leveraging emotionally resonant mascots could be a game-changing strategy to foster user commitment and enjoyment.

Sources:
Reeves, B., & Nass, C. (1996). The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places. Cambridge University Press.
Gee, J. P. (2003). What Video Games Have to Teach Us About Learning and Literacy. Palgrave Macmillan.