WebExpo Conference. 12 Core Design Skills Every Designer Should Master

At this year’s WebExpo, Jan Řezáč delivered a compelling and structured talk titled “12 Core Design Skills” that reframed what it means to be a complete designer today. Drawing from real-world challenges in UX, CX, and product design, he warned against common traps and laid out a roadmap for how designers can escape it by growing beyond just creativity or aesthetics.

Here are the 12 essential skills he outlined, along with some key takeaways from each:

1. Design Process

Design is not art. It’s intentional problem-solving. Whether you’re improving conversion rates or building a new service, a structured and goal-oriented design process is critical.

2. Business Thinking

To be taken seriously, designers must speak the language of business. This means understanding value chains, profit models, and being fluent in spreadsheets, metrics, and strategic frameworks.

3. Workshop Facilitation

Good workshops don’t happen by accident. Designers need to know how to listen actively, manage group dynamics, and facilitate decision-making sessions that are productive—not just fun.

4. Customer Research

From interviews to analytics, understanding what people say vs. what they do is vital. Tactical empathy—listening well, reading nonverbal cues, and avoiding judgment—is just as important as choosing the right method.

5. Sense-making

It’s not enough to gather data—you must extract meaning from it. Tools like journey maps, affinity diagrams, or concept maps help designers (alone or in teams) make strategic sense of what they learn.

6. Strategy

Designers influence business outcomes. Strategic thinking involves more than goals—it’s about choosing the right battles and methods. Familiarity with tools like Wardley Maps or Cynefin helps designers navigate complexity.

7. Stakeholder Management

This is a social skill, not a soft skill. Designers must persuade, negotiate, and manage conflict—often while handling governance and aligning teams. The higher you go, the more this matters.

8. Ideation

Great designers generate many ideas. Juniors tend to fixate on the first; seniors create, oppose, remix, and improve. With AI in the mix, idea generation becomes a hybrid of human insight and computational creativity.

9. Rapid Prototyping

Prototypes aren’t just sketches—they’re experiments. From static screens to AI-driven tools, being fast and iterative is essential. Tools like Replit, Firebase Studio, and Glitch are part of the modern prototyper’s stack.

10. Testing Business Ideas

Borrowing from lean startup methods, this skill is about de-risking innovation. You don’t need to build to test—you need fake doors, landing pages, concierge tests, and more.

11. Design Operations

The backstage of design: automation, documentation, tooling, and workflows. Understanding APIs, JSON, prompt engineering, and how to use AI tools well is increasingly part of the designer’s toolkit.

12. Project Management

Designers who can’t manage time, people, and dependencies get stuck. As you grow, you must manage not only yourself, but also others—and your boss. That means mastering risks, gantt charts, and even meetings.

Final Thought: Avoid the Second Diamond Trap

One of the most resonant warnings from Řezáč was about the “Second Diamond Trap”—the tendency to over-invest in ideation and exploration without ever delivering results. To rise above that, designers must develop both creative and operational muscles.

If you’re a junior, mid-level, or senior designer, this list isn’t just a checklist—it’s a map. And in a world where 95% of new products fail, becoming fluent in these 12 areas might just make the difference between launching something forgettable… or something that lasts.

WebExpo Conference. Survival kit for the Advertising Jungle

At WebExpo Prague, one standout talk compared the world of advertising to a jungle. A dangerous, chaotic, yet exciting terrain where only the smart and strategic make it out alive. The speakers laid out a vivid survival guide with 10 essential rules for brands trying to cut through the noise and thrive. Here’s what I took away.

1. Know What’s in Your Survival Kit
Every successful campaign starts with knowing the basics: who you are, what you’re selling, and who you’re talking to. Your brand, product, and target audience form your survival gear. Without a clear identity and focus, you’re setting off without a map or a compass.

2. Enter with Courage
Surviving the advertising jungle takes guts. You need the courage to invest, often heavily and the courage to be different. Playing it safe means blending in. True bravery lies in trying new approaches, breaking norms, and not fearing bold decisions.

3. Hunt One Animal
Don’t try to chase everything at once. Focus your efforts on one clear objective and communicate one strong message. Klarna’s “smooth payments” campaign succeeded not because it was extraordinary, but because it was simple, focused, and consistent.

4. Stay on the Path
Consistency and integration are what keep a campaign strong over time. An integrated campaign is 31% more effective, and consistent brands earn 28% more profit. That means sticking to your story, your values, and your visual language across every platform.

5. Take a Buddy
Your buddy in the jungle could be a mascot or a recurring character, what’s called a fluent device. Most brands play it safe with friendly figures, but the bold ones dare to go rogue. Think of the chaotic Duolingo owl or the famously grumpy “Never Say No to Panda.” A strong character gives your brand a recognizable, repeatable voice.

6. Climb the Tree for Perspective
Survival sometimes means stopping to get a better view. In creative terms, that means finding unusual angles, new interpretations, or breaking common patterns. Great ideas often come from looking at the ordinary in unexpected ways.

7. Follow the River
Trends are like rivers: fast-moving, powerful, and unpredictable. Tapping into them can give your brand momentum. Think of Heineken’s “The Flipper” or the viral explosion of “Brat summer.” These cultural waves don’t last long, but when timed right, they carry you far.

8. Cooperate with the Indigenous People
In the jungle, locals know the terrain. In advertising, that means working with credible people who already have trust and reach like influencers, actors, or community figures. But the influencer cannot be the idea itself. Calvin Klein’s campaign with Jeremy Allen White had cultural fit; Kendall Jenner’s Pepsi ad did not. Authenticity is key.

9. Turn Obstacles into Opportunities
Barriers don’t have to stop you they can inspire creativity. When a brand faced “consumer blindness” to prices, it made the price tag the visual identity. When beer ads were banned from football kits, they got players to shave beer logos into their hair. Restrictions can become your creative fuel.

10. Celebrate at the End
Surviving the jungle is no small feat. When the campaign ends, take time to reflect, share what you learned, and celebrate the journey. The best brands don’t just move on—they take their wins, analyze their failures, and build smarter strategies for next time.

Final Thought
In the end, advertising isn’t about playing it safe. It’s about preparing wisely, taking risks, collaborating meaningfully, and adapting fast. The jungle is wild but with the right survival kit, your brand might not just survive. It might lead the way.

NIME Review – Juggling for Beginners by Zeynep Özcan, and Anıl Çamcı

I recently read a paper presented at NIME 2024 called “Juggling for Beginners: Embracing and Fabricating Failure as Musical Expression”. It immediately caught my attention, not only because of its playful title, but because it challenges some of the deepest assumptions we have about performance, skill, and music-making.

What the paper is about

The paper I read introduces a musical interface that is unlike anything I’ve seen before. Instead of rewarding precision or control, it creates music from failure. The authors designed a system that turns unsuccessful attempts at juggling into expressive sound.

The concept is as charming as it is deep. A person begins juggling (or trying to), and the system tracks their movements. Instead of focusing on how well the person juggles, the software listens for the irregularities—the clumsy throws, the missed catches, the awkward flailing—and those gestures are what drive the music. The worse you are at juggling, the more interesting and expressive the sound becomes.

This flips the usual narrative of performance entirely on its head. Instead of needing years of practice to produce something worth hearing, this instrument invites beginners to make music from the get-go. It doesn’t ask you to be good—it asks you to be honest and in motion.

A beautiful rethinking of performance

What I found most powerful in this work is the idea of embracing mistakes not just as accidents, but as an essential part of the musical expression. In so many areas of life—especially in music, dance, and design—we are taught to rehearse, refine, and perfect. Only when we’ve eliminated our errors do we feel ready to perform. But this project suggests the opposite. What if mistakes are the very thing that makes a performance meaningful?

This feels incredibly precious and unusual. It invites a kind of vulnerability that we don’t often associate with technology-based interfaces. There is something beautifully human about using failure as a medium. And more than that, it opens the door to people who might never have considered themselves performers. You don’t need skill to play this instrument. You just need to show up and try.

The paradox of getting better

One interesting point the authors raise is that, over time, players naturally begin to improve at juggling—even without trying. Our bodies quietly refine our motor skills in the background. As a result, the spontaneous mistakes that originally made the music expressive start to disappear, and the performance begins to feel more controlled and less surprising.

To counteract this, the authors suggest modifying the sound engine itself to subtly provoke mistakes. By introducing stochastic elements—randomized or unpredictable changes to how juggling movements are translated into sound—they can gently “distract” the performer. The idea is that the sonic feedback becomes less stable, less predictable, and this in turn prompts more slips and errors. I found this approach really elegant because it keeps the performer in that beautiful, vulnerable space of not quite knowing what’s going to happen next.

My thoughts

Personally, I find the idea of making music from failure deeply moving. It’s not just a technical innovation—it’s a philosophical one. It makes space for the unpolished, the nervous, the beginner. It reminds me that expression doesn’t have to come from mastery. It can come from trying, from stumbling, from not quite knowing what you’re doing.

In a culture that constantly pushes us toward perfection, this work feels like a breath of fresh air. It reminds me that technology doesn’t have to make us faster, better, or more precise. Sometimes, the most poetic thing it can do is reflect our imperfections back to us in a way that feels like music.

First Lo-Fi Prototype

Prototyping Something I Actually Needed: A DIY Card Holder

Prototyping doesn’t always have to be about complex mechanisms or perfectly rendered 3D models. Sometimes, it’s about solving a real problem in a clever, quick, and personal way. That’s exactly what I did when I created my first low-fidelity prototype: a custom card holder made from an old makeup bag.

The Problem

Like many people living in student housing, I rely on an access card to enter my dorm. The problem? I kept forgetting it or misplacing it. I wanted something that made it easier to carry my card—something I could simply wear around my neck, so I’d always have it on me. And if it could look nice too, even better.

The Prototype

To create the card holder, I used what I had at home. The back piece is cut from a light blue plastic makeup bag—a resin-type material I chose specifically because it’s semi-rigid, waterproof, and still allows a card chip to be read through it.

For the front, I used the transparent part of the bag, which features small printed illustrations of people swimming. I loved how it looked—playful, bright, and just a little bit surreal. It added a fun visual layer to something that could easily be purely utilitarian.

To make the card holder wearable, I punched two holes and tied a pink ribbon I found among my accessories. It’s soft, slightly shiny, and gives the piece a gentle, decorative touch.

User Testing (aka Class Feedback)

We had a feedback session in class, and it was both helpful and encouraging. First of all, everyone immediately recognized what the prototype was and how it worked. That kind of clarity is important in prototyping—if people “get it” without explanation, you’re already off to a good start.

One important point that came up was the strap. While the ribbon looks nice, it’s a bit too short, making it awkward to reach the door reader. A longer or adjustable strap would make it more practical.

On the material side, my classmates liked that the card doesn’t need to be removed to be scanned. The plastic is durable, waterproof, and easy to clean. Someone even mentioned that it could be worn while swimming—imagine you’re staying in a hotel by the beach and don’t want to carry anything. You could just wear your room card like this around your neck. Surprisingly useful.

And then there was the design. People really appreciated the look—the little swimmers, the color combo, the ribbon. One person said it perfectly matched my vibe. That made me think: what if this card holder could be customizable? Different prints, colors, or strap styles for different personalities.

Final Thoughts

This was a super simple prototype, but it taught me a lot. It didn’t take long to make, it solved a small but real problem, and I’ve been using it every day since. I even hang it by the door now, so I never forget it again.

What started as a class assignment ended up becoming something personal, practical, and pretty stylish. That’s the kind of prototyping I love: solving real needs in a way that feels truly you.

Let them tell their stories

Life is built on stories. Movies are stories, books are stories, every single song is a story. But fine art doesn’t possess the same natural capability to narrate. While other mediums unfold their tales over time, we usually spend only a fleeting moment next to the paintings. Their stories and contexts remain hidden beneath layers of paint. And when we visit museums, the only guide to understanding often comes in the form of a small text label next to the artwork.

This limitation creates a disconnect between art and its audience. Many people feel intimidated by museums and galleries, perceiving art as something they lack the knowledge to understand. This barrier discourages meaningful engagement, leaving artworks shrouded in mystery and misunderstanding. However, technology offers a transformative solution. By using tools like augmented reality, spatial audio, projection mapping, and artificial intelligence, we can break through this divide, making art more accessible, engaging, and comprehensible for everyone.

Why Technology Matters in Art Perception

Art is often considered a bridge between eras, emotions, and cultures, but for many, this bridge can feel inaccessible. Museums and galleries have long struggled with making art relevant and engaging to broader audiences, and technology offers an exciting solution. By weaving interactive and immersive tools into the art experience, we break down the “glass barrier” between viewers and the context of artworks, transforming how people engage with and learn from art.

Moreover, people often feel intimidated by museums and galleries because they think they don’t understand art. This intimidation creates a barrier that discourages many from exploring and appreciating artistic works. With technologies designed to simplify and enrich the understanding of art, we can lower this barrier. By presenting art as an approachable and engaging experience, technology empowers audiences to explore creativity without fear of judgment or confusion.

Enriching Education

Education is at the heart of art appreciation, but traditional methods of conveying context can feel dry or overwhelming. Technology revolutionizes this by presenting historical and cultural narratives in dynamic, interactive ways. Projection mapping, for instance, can transform a painting into an evolving story, visually illustrating its historical background or the artist’s process. Augmented reality overlays can offer real-time insights as viewers explore an artwork, encouraging a richer understanding without detracting from the piece itself. These innovations cater to different learning styles, helping visitors of all ages and backgrounds connect with art on their own terms.

Bridging Generational Gaps

Attracting younger audiences to museums and galleries has always been a challenge, but technology can make art more engaging and relatable. Gamified experiences, interactive AR exhibits, and AI-driven storytelling captivate digital natives accustomed to immersive content. These technologies meet younger generations where they are, transforming museums into hubs of discovery and inspiration. By fostering early interest, they pave the way for lifelong appreciation of art and culture.

Fostering Emotional Connections

One of art’s most profound roles is its ability to evoke emotion, and technology can amplify this impact. Spatial audio, for example, creates immersive soundscapes that enhance the emotional resonance of an artwork. Similarly, projection mapping breathes life into static works, allowing viewers to experience art as a living, breathing narrative. These sensory layers deepen personal connections, making the experience unforgettable.

Building Cultural Understanding

Art serves as a mirror of society, reflecting its values, struggles, and triumphs. By integrating technologies like AI and AR, museums can make these reflections more vivid and accessible. AI tools can uncover hidden patterns or connections between works, illustrating how different cultures and time periods influence one another. Augmented reality can bring to life the stories behind artifacts, showcasing their cultural significance and encouraging empathy for diverse perspectives. This deeper understanding fosters a sense of global interconnectedness, reminding us of our shared humanity.

Enhancing Accessibility

For many, physical or geographic barriers can make art inaccessible. Virtual tours enabled by 3D technology and augmented reality allow audiences to experience masterpieces from anywhere in the world. These tools provide close-up views of intricate details and textures, offering a level of intimacy that even in-person visits may not achieve. Additionally, digital experiences can incorporate accessibility features, such as audio descriptions for visually impaired users or multilingual options, making art truly inclusive.

The Broader Impact of Technology in Art

Incorporating technology into the art world doesn’t just enhance individual experiences—it has far-reaching societal benefits. Museums that embrace these tools often see increased attendance, as interactive exhibits draw in curious visitors who might otherwise feel detached from traditional art spaces. This growth boosts funding opportunities and cultural tourism, contributing to local economies and fostering community pride.

More importantly, these innovations ensure that the stories behind art are preserved and shared with future generations. By making art more accessible, engaging, and inclusive, we protect its relevance in an ever-changing world and invite everyone to explore the depths of creativity, history, and emotion it offers.

References:

https://www.participations.org/18-02-18-wlazel.pdf

https://nancyreyner.com/2024/08/15/art-in-society-the-impact-and-influence-of-art-in-culture-and-community/

https://ejazkhanphotography.com/why-art-is-important-to-society/#:~:text=A%20study%20of%20the%20arts,reality%20with%20greater%20cultural%20appreciation.

https://www.youtube.com/watch?v=zepG-4Y2ZIg&ab_channel=TEDxTalks

https://easylearn.baidu.com/edu-page/tiangong/questiondetail?id=1730185010859166304&utm_source=chatgpt.com

Rediscover with Projection Mapping

Projection mapping, also known as spatial augmented reality, uses specialized software to project images and animations onto three-dimensional surfaces. Unlike traditional flat-screen projections, it adapts to the contours of objects, creating dynamic, visually captivating effects. From enhancing historical landmarks to elevating museum exhibitions, projection mapping merges storytelling with technology, providing viewers with an engaging and memorable experience.

What is the impact on Art

Projection mapping offers a unique way to help audiences engage with art and its history. By turning artworks into dynamic, multi-sensory experiences, it allows people to connect more deeply with the stories behind the pieces. This technology can guide viewers through the cultural and historical context that shaped the art, making it easier to understand and appreciate.

One of the key benefits is how it captures attention and draws in people who might not normally feel interested in art. Instead of staring at a static piece, viewers are surrounded by movement, color, and sound that bring the artwork to life. It’s not just about creating a spectacle; it’s about immersing audiences in the time, place, and emotions of the artist’s world. For example, a centuries-old painting can be paired with projected visuals showing its original colors or the environment in which it was created. This adds layers of meaning that make the experience richer and more personal.

Projection mapping also makes art more accessible to broader audiences, including younger generations who might be more accustomed to digital and interactive formats. By blending technology with storytelling, it lowers the barrier for understanding and appreciating traditional works of art, creating a bridge between the past and the present

Case Study: Projection Mapping at the Tokyo National Museum

A great example of this was seen at the Tokyo National Museum during an exhibition called “The Mysteries of Asuka.” One of the key artifacts in the exhibition was the Saru Ishi, or “Monkey Stone,” an ancient carved object.

Projection mapping was used to bring the Monkey Stone to life. Animations lit up its surface, showing its carvings in detail and adding visuals that explained its historical and cultural importance. Visitors could imagine what the world looked like during the Asuka period of Japanese history. Instead of just looking at the stone, they experienced it as part of a bigger story. By projecting historical scenes and explanations onto the artifact, the museum helped visitors better understand the context of its creation and significance.

Van Gogh and the Rise of Projection Mapping in Art

Another popular use of projection mapping is seen in exhibitions like Van Gogh: The Immersive Experience and Van Gogh Alive. These exhibitions transform entire rooms into moving, animated versions of Van Gogh’s iconic works. Walls, floors, and ceilings are covered with projections of his art, accompanied by music and quotes from his letters.

These immersive exhibitions succeed because they provide context in a way that feels immediate and emotional. Instead of just reading about Van Gogh’s struggles or inspirations, visitors are surrounded by the swirling skies of Starry Night or the vibrant yellows of Sunflowers. The combination of visuals and sound pulls audiences into Van Gogh’s world, helping them understand not only his art but also the emotions and events that shaped it. By reimagining his works in this format, these exhibitions make his legacy feel alive and relatable to a modern audience.

Conclusion

Projection mapping is an amazing way to bring the stories behind art to life. It makes it easier to understand and connect with pieces that might otherwise feel distant or hard to relate to.

By making art more engaging, accessible, and contextual, projection mapping has the potential to spark a new level of interest in both classical and contemporary works. The possibilities are endless, and the results could change the way we see and understand art forever.

References:

https://headfull.jp/360-projection-mapping-at-tokyo-national-museum

https://www.jstage.jst.go.jp/article/pjab/100/3/100_pjab.100.012/_pdf/-char/en

https://blooloop.com/technology/opinion/future-of-projection-mapping/

https://vangoghexpo.com

AI in Emotional and Visual Exploration

By leveraging digital tools, museums can create personalized, immersive, and reflective experiences that deepen our emotional and intellectual connection with existing artworks. Two given projects exemplify how technology can transform art perception: Sensitive Pictures and SMKExplore. Both initiatives demonstrate how technologies such as Affective Computing, machine learning, and interactive design can redefine visitor engagement.

Emotional Journeys with Sensitive Pictures

Sensitive Pictures, a collaboration with the Munch Museum, uses Affective Computing to explore the emotional dimensions of art. Visitors begin their journey by selecting an emotion from options such as love, self-confidence, fear, sadness, obsession, and passion. A mobile app then guides them to paintings associated with their chosen emotion, enriching the viewing experience with layered narratives that combine emotional storytelling, factual insights, and reflective prompts.

Afterward, visitors participate in a simulated conversation with a fictionalized Edvard Munch. The voice on the phone then talked to the visitor about their experience and emotions. Drawing on the data from the web app, “Munch” talked about the painting that the visitor had reported the strongest emotional reaction to as measured by their self-reported values of arousal.

This approach integrates subjective and objective elements, combining self-reported emotions with facial expression analysis. Visitors are presented with a postcard summarizing their emotional data as a keepsake. The result is an experience that not only fosters deep personal reflection but also highlights the interplay between technology and human interpretation.

While most participants described the experience as emotionally impactful and meaningful, challenges emerged in capturing emotions. Both self-reporting and computer vision methods were limited by the complexities of human feelings and the contextual constraints of a museum environment. Nevertheless, Sensitive Pictures succeeded in encouraging visitors to connect emotionally with the art and reflect on their inner states.

Visual Exploration with SMKExplore

SMKExplore focuses on using machine learning for interactive art exploration. This web application employs object detection to allow visitors to browse a museum’s digital collection through specific objects depicted in paintings. By enabling users to navigate from details (e.g., a flower or chair) to the full artwork, SMKExplore offers a bottom-up, open-ended exploration experience.

Participants found this approach intuitive and engaging, often discovering patterns and recurring motifs across different artworks and styles. By isolating objects from their original contexts, the application encouraged users to notice details they might otherwise overlook. Many reported that this method inspired them to think more deeply about the complexity and craftsmanship behind each painting.

Moreover, SMKExplore highlighted the potential of machine learning to enhance art appreciation by revealing connections across large collections. This approach not only provides a fresh perspective on familiar works but also invites visitors to reflect on their personal interests and preferences when engaging with art.

The Broader Implications

Both Sensitive Pictures and SMKExplore illustrate the transformative potential of technology in museums. By incorporating emotional narratives, interactive interfaces, and data-driven insights, these projects create multidimensional experiences that challenge traditional modes of art interpretation. Visitors are no longer passive observers but active participants, engaging with art on intellectual and emotional levels.

These innovations also raise important questions about the role of technology in shaping our relationship with art. How do algorithmic interpretations influence our emotional responses? Can technology truly capture the depth of human experience? While these questions remain open, one thing is clear: the integration of technology into museum practices is unlocking new possibilities for art perception, making it more accessible, personal, and reflective.

As museums continue to experiment with digital tools, they have the opportunity to reimagine how we experience and connect with art. Whether through emotional storytelling or interactive exploration, technology is helping to create museum visits that resonate long after we’ve left the gallery.

References:

https://arxiv.org/pdf/2403.19174

https://arxiv.org/pdf/2203.01041

How Spatial Audio Can Transform the Perception Art

Art is often viewed as a visual medium, but there’s a growing recognition that engaging multiple senses can deepen and expand the impact of artwork. With more artists exploring sound, touch, and smell as tools for evoking responses, the blending of art and audio is an exciting space for both creators and audio professionals alike. New technologies are allowing immersive audio experiences that go beyond mere background noise, with sound becoming a vital and integral part of the art itself.

Sound as an Immersive Tool for Art

One of the remarkable things sound can do in a museum setting is to stop time and bring visitors into a present, deeply engaged state. The immersive power of sound offers a break from the constant bombardment of information and distractions in daily life. It creates a unique, curated journey that invites visitors to truly focus on the artwork and its surrounding atmosphere. Whether it’s a subtle hum of a distant conversation or a carefully designed soundscape that matches the theme of an exhibit, sound can enhance emotional responses and provide deeper context for understanding art.

Integrating Spatial Audio in Museum Experiences

Spatial audio, which positions sound within a 3D space, is revolutionizing how visitors experience art. A perfect example of this is the Japan Supernatural exhibit at the Art Gallery of New South Wales in Sydney. Through an innovative platform by Art Processors, visitors experienced a spatial soundscape that shifted based on their location. As they moved through the exhibit, they could choose whether to listen to a narrative voice or simply absorb the rich auditory atmosphere surrounding the artwork. This approach allowed visitors to control their experience, making the audio an active, responsive element that enhanced their understanding and enjoyment of the art.

This method of blending sound with visual elements is different from the traditional approach of background audio that merely accompanies an exhibit. Here, the sound is designed to be integral—responding to the visitor’s movements and choices, becoming as essential to the experience as the visual art itself.

Designing for Emotional and Cognitive Impact

Sound can connect directly with our emotions in ways that visuals alone cannot. In designing immersive spaces, curators and sound designers focus on creating a balance between emotional and cognitive experiences. Sound is often used to underscore or trigger specific emotional responses, guiding the viewer’s journey through the space. For instance, more intellectual or factual elements of an exhibit might be complemented with music or sounds that guide the visitor into an emotional moment, creating a dynamic narrative flow.

Accessibility in Audio Design

In the design of immersive audio experiences, accessibility is a central concern. Many museums and cultural institutions are now integrating accessible options for visitors with different needs, from closed captioning to sign language videos and sonified wayfinding for blind or low-vision individuals. These advancements are part of a broader effort to ensure that everyone, regardless of ability, can fully engage with the museum’s offerings.

The Future of Audio in Museums

The use of spatial audio is still evolving, but studies have shown its potential to significantly enhance the museum experience. In a study conducted in a Cognitive Immersive Room, participants showed a clear preference for soundscapes that were congruent with the exhibition’s theme. This approach was not only more immersive but also helped reduce distractions and increase focus. More than half of the participants preferred soundscapes that complemented the visual art, indicating that a well-designed auditory experience can deepen engagement with the art and the space.

References:

https://acoustics.org/enhancing-museum-experiences-the-impact-of-sounds-on-visitor-perception

https://www.aam-us.org/2022/08/26/transforming-museums-with-immersive-sound/

https://www.artprocessors.net/projects/art-gallery-new-south-wales-japan-supernatural

https://www.inavateonthenet.net/features/article/audio-technology-opens-a-new-frontier-in-the-art-market?

Augmented Reality Art

Augmented Reality art is an emerging medium that blends the real and the digital, offering animations and audio overlays that can be experienced through mobile devices. Unlike Virtual Reality (VR), which immerses users in fully synthetic environments, AR bridges reality and illusion, enhancing existing art with new dimensions of form, motion, and meaning. Its accessibility and relatively low production cost are making it a growing force in contemporary art.

But AR art is much more than a technological novelty—it is a tool for collaboration between viewer and creator, taking traditional works out of static galleries and into interactive, dynamic experiences.

What is Augmented Reality Art?

AR art can involve new compositions or recontextualizations of existing works. These 3D digital objects appear in space wherever a viewer points their camera. The layers AR adds to artworks—be it motion, form, or sound—create new avenues for interpretation and engagement.

For example, Alex Mayhew’s ReBlink at the Art Gallery of Ontario reimagines classical paintings with modern contexts. Through AR, a fire-haired maiden wields a selfie stick, and a 17th-century couple’s bountiful feast transforms into canned goods and hot dogs. This satirical take critiques online absorption while making the classic works relevant to contemporary audiences.

Augmented Reality and Viewer Interaction

AR redefines how we engage with art. Traditional artworks are often seen as passive objects, experienced in isolation. AR, however, turns the interaction into a collaborative process.

Take Xie’s Mona Lisa Effect project, which animates a single photo into a fully 3D experience. Users can see a central figure emerge from the frame, moving between dimensions. This reimagining brings paintings to life, offering an entirely new way of appreciating still imagery.

The Wake Up Photo project builds on this concept by bringing characters from still images to life in 3D. Unlike cinemagraphs, which introduce small motions to a 2D photo, Wake Up Photo creates fully three-dimensional animations from a single photograph. These animations can be experienced as videos or interactively in augmented and virtual reality, allowing characters to emerge from their frames and step into the real world. This innovative approach transforms static images into dynamic storytelling experiences, offering viewers a deeper and more immersive connection to the artwork.

Similarly, Everyday Conjunctive, a project rooted in the aesthetics of Fong Tse Ka, promotes bodily engagement with paintings. Using interactive techniques, viewers physically interact with painterly worlds, deepening their appreciation of the artist’s philosophy and aesthetics.

Expanding Spaces Beyond Galleries

AR takes art beyond the confines of gallery walls, bringing it into the streets, homes, and public spaces. This creates opportunities for greater access and diverse interpretations of the works.

The Flow Room installation exemplifies this by using AR and computer vision to create shared visual and soundscapes between participants in two separate locations. This interactive environment emphasizes community and collaboration, representing the flow of users across virtual spaces.

A New Era of Engagement

AR is not just a method for enhancing visuals; it’s a way to foster deeper engagement with art. By blending technology with tradition, AR encourages viewers to think critically and creatively about the relationships between art, space, and their own role as participants.

From reimagining classics to creating shared spaces for exploration, AR art turns passive viewership into active collaboration, enriching how we connect with and interpret art. The medium offers a glimpse into a future where the line between physical and digital experiences blurs, redefining how we perceive and interact with art forever.

Conclusion
Augmented Reality is revolutionizing the art world, giving traditional works new life and relevance while fostering dynamic, participatory experiences. By transforming how we engage with art, AR not only expands its audience but also deepens its impact.

Whether it’s through a reimagined gallery experience, a 3D animation of a classic painting, or a shared virtual environment, AR is proving that art is not just something we view—it’s something we experience, shape, and carry with us into the future.

References:

https://arxiv.org/pdf/2312.01067

https://monalisaeffect.com

https://openaccess.thecvf.com/content_CVPR_2019/papers/Weng_Photo_Wake-Up_3D_Character_Animation_From_a_Single_Photo_CVPR_2019_paper.pdf

https://lisajamhoury.com/the-flow-room

https://www.museumnext.com/article/akron-art-museum-launches-augmented-reality-experience/

https://cosimo.art/blog/art-and-augmented-reality/

https://www.autodesk.com/design-make/articles/augmented-reality-art

Bringing Paintings to Life with 3D Printing

3D printing has expanded its applications in the art world, moving beyond sculptures and artifacts to include the replication of paintings. By capturing and recreating not just the colors but also the textures, relief, and even the gloss of original works, this technology opens up transformative possibilities for museum interactions. This post delves into how 3D printing of paintings enhances visitor engagement and interaction.

Tactile Exploration of Paintings

Traditionally, paintings have been viewed from a distance to preserve their integrity. However, 3D printing allows for the creation of touchable replicas that maintain the visual and physical characteristics of the original works. For example, museums can reproduce the brushstrokes, texture, and relief of a Van Gogh painting, enabling visitors to physically feel the intricacies of the artist’s technique.

Close-up of a 3D print of Vincent van Gogh, Flowers in a Blue Vase, 1885, oil on canvas, 61.5 x 28.5 cm. Kröller-Müller Museum, Otterlo. Photo by author.

This tactile approach is particularly beneficial for visually impaired visitors. Being able to touch the contours and textures of a painting offers a unique sensory experience, allowing them to perceive the artwork in ways that were previously inaccessible.

Interactive Exhibits with 3D-Printed Paintings

3D-printed paintings can play a key role in interactive exhibits, making art more engaging and educational. Museums can encourage visitors to compare printed replicas with digital displays or augmented reality overlays to understand artistic techniques and historical context. Workshops could even invite visitors to paint or modify 3D-printed replicas, fostering creativity and deeper connections with the artwork.

Additionally, in a 3D print aspects of a work can be magnified and physicalized. For example, enlarging the eye of Vermeer’s Girl with a Pearl Earring makes it possible to understand the artist’s technique and the material changes the work has been through (e.g. the cracks on the surface become clearly visible).

10 times enlarged 3D printed eye of Johannes Vermeer’s Girl with a Pearl Earring, 1665, oil on canvas, 44 x 39 cm. Mauritshuis, The Hague. Photo by author.

This technology also allows for recreations of lost or damaged paintings, providing a window into art history that might otherwise remain closed. Visitors can see and touch pieces of art that no longer exist in their original form, enriching their understanding of the artistic and cultural legacy.

Bridging the Gap Between Art and Audience

While curators may worry about the loss of aura associated with original paintings, 3D printing helps bridge the gap between art and audience by making these works more approachable. Replicas can be displayed in high-traffic areas, touched during guided tours, or used in educational settings without the risk of damaging the originals.

By creating interactive and tactile experiences, museums can attract younger audiences, families, and those who might feel intimidated by traditional gallery settings. This approach transforms the museum visit from a passive viewing experience into an active engagement with art.

Ethical Considerations and Challenges

Despite its advantages, 3D printing of paintings raises important ethical questions. How should replicas be labeled to distinguish them from originals? Could the availability of high-fidelity reproductions diminish the value of authentic artworks? Museums must navigate these issues carefully, ensuring transparency and maintaining the integrity of their collections.

Additionally, there is a need for precision and quality in reproductions. Capturing the intricate details of a painting’s texture and gloss requires advanced scanning and printing techniques, which may not always be accessible or cost-effective for smaller institutions.

A New Frontier for Museum Interaction

3D printing is reshaping how museums approach paintings, transforming them into interactive, accessible, and educational experiences. By providing tactile opportunities, fostering creativity, and connecting visitors more deeply with art, this technology brings a new dimension to the museum world. While challenges remain, the potential for innovation and engagement makes 3D printing an invaluable tool for the future of art and cultural heritage.

As museums continue to embrace this technology, they have the chance to redefine the way audiences experience paintings—not just as objects to admire but as pieces to explore and connect with on a profoundly personal level.

 3D print of Rembrandt van Rijn, The Anatomy Lesson of Dr. Deijman, 1656, oil on canvas, 100 x 134 cm, Amsterdam Museum, Amsterdam
Photo by author, 3D print by Factum Foundation

References:

https://www.codart.nl/feature/museum-affairs/3d-printing-works-of-art-an-opportunity-or-nightmare-for-curators/

https://www.cambridge.org/core/journals/advances-in-archaeological-practice/article/you-can-handle-it-3d-printing-for-museums/5FDE2B8896E09D879B75D77C4530ED1A

https://www.museumnext.com/article/how-museums-are-using-3d-printing/

https://theconversation.com/3d-printing-is-helping-museums-in-repatriation-and-decolonisation-efforts-126449