I recently watched a talk on YouTube called Immersive Installations? Digital Experiences in the Exhibition, with Mollie Dent-Brocklehurst, Felice Grodin, Rafael Lozano-Hemmer, and moderated by Brian Droitcour. Out of all the speakers, Rafael Lozano-Hemmer completely captured my attention. I didn’t expect to feel so inspired or emotionally affected by an online discussion, but his work and the way he talks about art really stayed with me.
Before this, I knew his name but not much about him. Rafael Lozano-Hemmer is a Mexican-Canadian artist who works somewhere between architecture, technology, and performance. He represented Mexico at the Venice Biennale, has exhibitions all around the world, and his works are in MoMA, Tate, MUAC and many more. But honestly, it wasn’t the biography that impressed me, it was the way he thinks.
Border Tuner
The first thing that really moved me was his project Border Tuner (2019). This installation connected people across the US–Mexico border using controllable bridges of light. When two people pointed their lights at each other and the beams intersected, a communication channel opened and they could talk.
This idea is simple but incredibly emotional. Families who were separated got to speak, people flirted through light, strangers made jokes, shared feelings, or told stories. The installation didn’t just enable communication, it created a moment of human connection in a place normally associated with division and politics.
This reminded me that art can and should be political, and it can be political in a very human, poetic way. It doesn’t have to scream; sometimes it just needs to open a space.
You Can Never Predict the Public
Another project he mentioned was Vicious Circular Breathing (2013), a sealed glass room where visitors are invited to breathe the air that previous visitors have breathed. To me, the concept sounds honestly quite nasty, and Rafael admitted that he thought people would refuse to participate. But surprisingly, every single visitor wanted to experience it. People lined up for it.
For him, that unpredictability is one of the things he loves most:
the artwork changes based on how the public responds.
You can never fully control or expect it, and that’s exactly what gives the installation life.
This thought stayed with me because in interaction design we often try to predict every user behavior. But maybe the beauty lies in not predicting everything, in letting people transform the work.
Immersive Art Is Not New
One important point Rafael made was that immersive art is actually not something new. Engaging, participatory art has been around for decades. What’s weird is when museums pretend this trend is suspicious or “too modern,” while at the same time people are spending eight hours a day on screens.
The world changes, and museums should naturally evolve with it. Ignoring immersive digital experiences is almost like ignoring reality. I liked how calmly he explained this, it felt obvious, yet refreshing to hear.
The Cutting Edge of Immersive Installations? Poems.
One part of Rafael’s talk that really stayed with me was when someone asked him what he thinks is currently the “cutting edge” in immersive installations. And instead of mentioning VR, AI, lasers, or anything futuristic, he just said: poem reading.
His point was that the future of immersive art is not about technological development. It’s not about using the newest toy or the most complex software. Technology shouldn’t be the point of the artwork. It should only be there to help express the idea.
And then he said something that I absolutely loved because it was so honest and funny:
he basically admitted that the only reason he works with technology is because he “can’t write shit.”
I found this extremely grounding. It reminded me that interactive art shouldn’t try to look impressive just because of technology. What matters is the thought behind it. The message. The emotion. The reason the piece exists.
Advice for Young Artists: Start Small
At the end, someone asked how young artists should begin. His answer was simple but very practical:
start small and prototype.
Make something tiny first. Play with it. Test it. And then bring that prototype to museums, companies, or organizations. If you try to do it the opposite way, you’ll spend all your time searching instead of creating.
I found that advice really motivating, because it makes the whole process feel much more doable. You don’t need a huge team or a massive budget to begin, you just need a small idea and the courage to try.
Final Thoughts
Rafael’s talk genuinely inspired me. It made me reflect not only on immersive installations but also on my own approach to interactive technologies in art. His examples were emotional, political, poetic, and deeply human. And his way of thinking, valuing meaning over novelty, unpredictability over control, and simplicity over technical showing-off is something I want to carry into my own work.
https://www.lozano-hemmer.com/vicious_circular_breathing.php
https://www.lozano-hemmer.com/border_tuner__sintonizador_fronterizo.php
AI was used for corrections, better wording, and enhancements.





