Adbusters Magazine
The Adbusters project, founded in Vancouver in 1989 by Kalle Lasn, is the foundation of contemporary culture jamming — an activist method of disrupting dominant marketing narratives. Culture jamming seeks to subvert (“break”) the media messages of large corporations by using their own visual codes against them. Through collaborations with designers such as Jonathan Barnbrook, the magazine has developed a distinctive aesthetic of visual resistance. Barnbrook, known for his politically engaged style, uses aggressive typography and maximalist collage to create deliberately “heavy” compositions. The goal is to stop the passive observer and force them to confront the ethical consequences of hyper-consumerism, transforming advertising from a means of seduction into a means of social critique.
Less — web extension
The “Less” web extension was created as part of the Digital Hygiene and Ethical Design initiative. It represents a practical application of the theory of interactional friction and directly intervenes in the digital ecosystem of large retail chains. Less intentionally slows down the shopping process by introducing a pause before completing the purchase and paying. This process interrupts automated impulsive and thoughtless purchases made under the influence of design or marketing and allows the user to take a break from exposure to methods of persuasion to purchase. After waiting, the user can refuse a necessary and informed purchase.
Commons – Sustainable App
Commons App, Kanadska je mobilna aplikacija fokusirana na održivost s ciljem edukacije i osviještavanja kupaca o etičkim, morlanim, zdravstvenim i financijskim procesima kupnje i konzumiranja. Najmjenjena je svjesnim potrošaćima koji žele napraviti pozitivni utjecaj na okoliš.
Vizualni stil aplikacija suvremen je i minimalan, s fokusom na infromacije, infografike i vizualizaciju podataka kako bi se korisnik lako snašao u sadržaju i educirao.
Brand je aktivan i na društvenim mrežama, osobito na Instagramu gdje redovito objavljuje relevantne informacije i novosti u sferi održivosti i potrošače kulture u svijetu.
- Visual research – AI, archives, search engines
- Photography research
- Target group
Terrapija 3.0 — Antireklama za brzi svijet
Terrapija edukativni program koji podiže svijest o klimatskim promjenama. Treći je projekt, napravljen 2025. zajedno sa studentima Medijskog dizajna, Sveučilišta Sjever na temu antireklama za brzi svijet. Zadatak studenata bio je odabrati jednu od ponuđenih tema i osmisli antireklamu koja će potaknuti ljude da razmisle o utjecaju brzog načina života na planet.
