For my extensive research on the complex phenomenon of consumerism, I drew significant inspiration from ‘Dobra ekonomija’ (Good Economics), a Croatian documentary series dedicated to sustainable development and social responsibility. This series explores how modern economic systems can be redesigned to ensure a balanced and ethical life for both current and future generations, focusing on practical examples within Croatia and the broader global context. The creators approach sustainability not as an unattainable utopia, but as an urgent practical necessity for the survival of our planet and society. The show is meticulously structured into seasons, with each episode focusing on a specific sector of human existence and its environmental or social footprint.
The most recent season, which premiered in 2026, addresses pressing contemporary issues such as fashion, mobility, water management, and the impact of digital technologies. I chose to analyze this show to explore the potential gaps that design can fill and to gain a more profound understanding of the current challenges in Croatia’s consumerist culture. The first episode of the second season provides a fascinating look into how the fast fashion crisis is being tackled by local innovators. A standout example is the company ‘Regeneracija’ from Zabok, which demonstrates incredible ingenuity by repurposing textile waste for large-scale industrial infrastructure.
The episode opens by addressing the common psychological frustration of standing before a full closet and feeling like you have nothing to wear—a sentiment I deeply identify with based on my own personal experiences. It highlights the staggering fact that the global fashion industry has already produced enough clothing to dress the next several generations. Personally, I align with this critical perspective, which is why I prefer to shop second-hand through digital platforms like Vinted or in physical thrift stores to actively reduce my ecological footprint.
A major focus of the documentary is the catastrophic volume of clothing that ends up in landfills. ‘Regeneracija’ exemplifies the principles of the circular economy by processing tons of discarded textiles; remarkably, some of this recycled material has even been utilized in the construction of Croatia’s A1 highway. The episode also features visionary designers such as Staša Randall and Dijana Dražetić, who emphasize that ‘slow fashion’ is not merely a passing trend but an absolute necessity for future generations.
Furthermore, experts in the episode argue that the current industry model thrives on psychological manipulation and the promotion of over-consumption. This highlights a significant opportunity for designers to intervene by creating products that are durable, repairable, and emotionally lasting. By shifting the narrative from ‘disposable’ to ‘meaningful,’ design can bridge the gap between corporate profit and environmental ethics.
I am continuing to follow this documentary series as part of my preliminary research for my master’s thesis in Croatia. It serves as a vital tool for discovering potential partners, sponsors, and mentors who can ensure that my data remains current and accurate. Moreover, it introduces me to designers and experts whose work I can draw inspiration from. Moving forward, I intend to explore additional documentaries and diverse media forms that communicate similar topics to broaden my knowledge and help narrow down the scope of my thesis, which currently remains a wide and multifaceted area of study.
https://hrtprikazuje.hrt.hr/hrt1/dobra-ekonomija-12486579
https://hrtprikazuje.hrt.hr/hrt1/dobra-ekonomija-mobilnost-12507807
