For this impulse, I watched the TED talk A Brief History of Rhyme by Baba Brinkman — a rap artist known for creating concept albums based on unexpected themes such as The Canterbury Tales or Charles Darwin’s theory of evolution. His approach blends performance, historical research, and linguistic analysis, making the talk an unusual mix between literature lecture, hip-hop seminar and even a small comedy show, he then proceeded to explain his unusual approach:
Brinkman began by explaining the evolution of rhyme from its simplest forms, for example the classic “car, far, star” or “house”, “mouse” type of end rhym towards more complex structures like as mosaic and multi-syllable rhymes. What I actually found fascinating was how he connected contemporary rap techniques to much older literary traditions. He did a lot of research and pointed out that The Canterbury Tales already experimented with rhythmic and rhymed structures, and that 17th-century works like Hudibras used extended multisyllabic rhymes that would later influence comedic verse. Even Don Juan from 1819 contains rhyme patterns that, according to Brinkman, resemble what we today associate with classic hip-hop rhyme schemes: “Oh ye lords of ladies intellectual; / Inform us truly, have they not henpeck’d you all.”
One of his key points was that multisyllabic rhyme traditionally appeared in humorous contexts. Historically, these rhyme patterns were used to create irony or satire rather than emotional depth. The only exception Brinkman found was a moment in Lord of the Rings where such rhyme structures appear in a serious, almost solemn tone which is a rare example where polysyllabic rhyme escapes its comic roots. He argued that modern rap has pushed this evolution further, showing that complex rhyme structures can carry serious emotional meaning. Tracks like “I Ain’t No Joke” by Rakim demonstrate that rappers use rhyme not only for performance but for vulnerability and identity but they often feel the need to defend the genre against accusations of “not being serious.”
Brinkman also contrasted rap with contemporary poetry. While poets have mainly or often moved away from rhyme in favour of expression or free verse, hip-hop has kept rhyme alive by constantly reinventing its structure. According to Brinkman, rap is one of the last art forms where formal rhyme is still being innovated. The talk concluded with Brinkman performing a freestyle using increasingly complex multisyllabic rhymes based on the phrase “broken glass,” which made the linguistic theory suddenly very concrete and audible.
Ok but what does this have to do with communication design?
This talk sparked a new line of thinking for me: how does rhyme function visually? If rhyme in language is based on repetition, rhythm, and pattern recognition, could similar mechanisms exist in visual communication? And if so, how complex can these visual “rhymes” become before they lose recognisability? Brinkman’s distinction between simple end rhymes and mosaic/multisyllabic rhymes made me wonder whether design also has equivalents from clean, obvious visual parallels to more layered, subtle echoes in form, colour, structures or spatial rhythm.
For communication design, this raises questions about how humans perceive repetition, pattern, and variation and how these can influence emotional response or memorability. The talk made me realise that rhyme is fundamentally a cognitive tool that guides attention, builds expectation, and creates satisfaction when the pattern resolves. This is therefore extremely relevant for visual research.
Relevance for my potential Master’s thesis
I have already been thinking about researching how rhyme structures influence the recognition of visuals and this talk strengthened that idea. Brinkman’s historical framing showed that rhymes communicate not only through sound, but through structure. This makes it even more interesting to explore whether “visual rhymes” could work in a similar way:
– Are simple repetitions (the visual equivalent of “car–far–star”) more memorable?
– Can complex, multi-layered visual parallels function like multisyllabic rhymes?
– Could this influence how people engage with activist or feminist visual communication?
For a Master’s topic that connects design, maybe activism, and perception, exploring rhyme as a cross-modal phenomenon from sound to image could be an interesting direction and I feel like it could be fun researching this topic.
Links
Ted Talk https://www.youtube.com/watch?v=8t4F83aHAXU
Baba Brinkmann https://bababrinkman.com/
