I chose to take notes from the two talks: “Creating an effective & beautiful data visualisation from scratch” with Nadieh Bremer, and “Survival kit for advertising jungle” with Kateřina Huňová & Vladimír Zikmund.
Creating an effective & beautiful data visualisation from scratch
Speaker: Nadieh Bremer
Information about the talk from the web expo page: During this talk, Nadieh will show you how to create a unique, effective, and (dare we say it) beautiful chart using d3.js, a leading tool for creating interactive data visualisations online. Without any slides and starting from an empty white browser window, she’ll take you through all the nuts and bolts that go into coding and creating a chart with d3, showing you how, with just a little bit of out-of-the-box thinking, you can use SVG in the weirdest ways to get what you had envisioned.
Nadieh Bremer is a data visualisation designer with a background in astronomy and data science. In her talk, she showed us from scratch how to program a datavisualisation set in an artsy way.
My notes from the talk:
- She chose live coding to show how easy it is to do it your self
- Making art from Data
- visualising important data to get it more out to people
- important to compare data to average data to show what is important
- the spikes in the data are the interesting factors
- Using D3 page for code paches in her code
- using svg
- She uses colours to show differences in the data
- what is below and under average
- makes it a gradient to make it interesting and pretty
- She uses labels for context, or else the visualisation does not make sense
- how she chose to show the data: dots
- d3 annotations
In the end of her talk, she presented her finalised data-visualisation. It was impressive to watch her make it so easily, and I now feel like I could actually so something similar myself. I think it is easy to be scared of trying to code something – since the programming universe seems so advanced. That is why I liked Nadieh´s approach so much, especially how chill she presented it as well.
Survival kit for advertising jungle
Speakers: Kateřina Huňová & Vladimír Zikmund
information about the talk from web expo site: Kateřina and Vladimír will share 10 practical tips on how to survive in the advertising jungle. With the growing complexity of marketing, it’s getting harder to navigate from brief to campaign goal and the risk of getting lost during the process is ever-growing. As they have lived in this jungle for the last 10 years, they have created the survival kit to help you reach your goals and get as effective and creative as possible.
Kateřina is an Executive Creative Director at the advertising agency Zaraguza, and Vladimír is the Creative Director at the agency Zaraguza.
Notes from the talk:
- It is easy to end up trying to do everything, ends up doing nothing
- Klarna: very absurd memorable ad – but 1 simple message (fish sliding down a childrens slide)
- good marketing
- The Ordinary: we only care about science not influencers – also clever ad
Here are Katerina´s and Vladimir´s takes about what to think about when doing commercials:
- integration: in one campaign you have concistency in every ad even though its different mediums
- about one campaign
- consistency is about long term
- business ethics
- consistent brands have +20% more
- Snickers “you are not you when you are hungry”
- concistent for many years
- fluent device ads -> use a maskot
- using a good guy
- gives humor, something cute
- or a dickhead (panda commercial)
- using a good guy
- duolingo maskot worked so well
- turned into memes
- got integrated into everything
- “Climb the tree for better perspective”
- get attention!
- jeep – painted p-space in stupid places
- birdhouses that sang incredible music pieces as ad for classical music shows
- How to hande the trend moments – short term wave
- brat summer is an example
- following trends does very little for your brand, exept for engagement
- if you do it, do it cheap, quick and funny
- Cooperate with indiginous people (people with status?)
- like Jeremy Allan White in Calvin Klein
- then a random, not so pretty guy
- does not work if you have no story or trustworthyness
- kendall jenner with pepsi
- like Jeremy Allan White in Calvin Klein
- Obstacles cant stop you
- thats where you find creativity
- knowing your brand
- Its when you meet obstacles you learn
- Remember to celebrate at the end!
This talk was interesting, first of all since I have never done anything like this. There were a lot of good tips, some of which I may be able to take with me – but i do think this commercial domain is not something I am particularily interested in, or something in which I would like to work in. Still, I will from now on have an extra eye for good commercials, and those worth judging.
