After a kick-off meeting with Didi Mosbacher, I’ve officially started into the second Semester with transitioning into the experimental phase of my project. Reflecting on the insights gained during the first semester and the research phase, I began to explore how event design can be approached more practically. Instead of just theorizing, the plan was to work with a “real-life example”—something that brings theory to life.
Since we had already planned to go there, the OFFF Festival in Barcelona presented the perfect opportunity. It allows me to dive deep into a live event experience: observing, documenting, and soaking in every detail on site.
My goal is to understand what event design really needs — or doesn’t need — by analyzing best practices from first-hand experience.
The first step in this journey: analyzing OFFF’s online appearance to understand how their digital identity aligns with their on-site presence.
