The Lifecycle Approach
One distinguishing feature of sustainable graphic design is its focus on the lifecycle of a project. This involves asking key questions:
- What are the environmental impacts of the materials being used?
- Can the project be executed with fewer resources or in a more energy-efficient way?
- What happens to the product after it has served its purpose? Is it recyclable, reusable, or biodegradable?
Why It Matters
The urgency of climate change and resource depletion has placed significant pressure on industries to adopt sustainable practices. Graphic design, with its influence on consumer behavior and product development, holds a unique position in driving this change. By adopting sustainable methods, designers can create meaningful work that supports both environmental and social well-being.
