After some reflection I realized my original idea (How to design an Elevator for a 1000-Story Building) was a bit unrealistic obviously. Instead, I am now focusing on the user experience at Electric Vehicle (EV) Charging Stations, a practical and urgent issue. Charging is widely reported as a major pain point for EV drivers (info from literature -> pdf footnote). For example, one study notes that EV owners often complain about broken chargers, long charging times, confusing locations and high costs. These issues make charging frustrating. This topic matters because as EV adoption grows, smooth charging experiences are essential to keep drivers confident and satisfied.
I should note I don’t own an EV myself, but I have tried charging one a couple of times, in fact the dad of my girldriend owns one. I remember fumbling with the cable and wondering, how do I actually start charging? When it didn’t begin at first, I panicked a bit. There were also other issues with the paying method because you have like 4 different cards to pay at the station which is really confusing. In Austria there are more then 8 different types of Charging Stations all designed differently from different company’s.
Talking to other EV users confirmed my gut feeling: nearly everyone has stories of confusing chargers or unexpected problems. Many complained about chargers not starting properly and so on. Hearing these firsthand, common pain points jumped out: unclear signage, cables that are too short or heavy, crowded stations, and unfamiliar payment apps. These conversations have only made me more eager to dive into this problem.
When I talk about cables that are too short I once experienced this exact situatuion. This frustrating experience was when I had to wait around 10 minutes because both cables at the station were in use. When one car finally left, I parked and got ready to charge—but then realized the cable didn’t reach my car’s charging port. It was simply too short. The port was on the right side of the car, and there was no way to reposition it to make it work. Luckily, there was another cable available that did reach, but this situation felt like a clear UX fail. I took a photo afterward to remember it.

To deepen my understanding, I’m planning some field research. I’ll visit a few public EV charging stations in person, watching how real users plug in and charge their cars. I’ll sit nearby and take notes (from a respectful distance), then do short interviews with drivers. I have a list of questions ready: How do you find this station? Did everything work as expected? What (if anything) was frustrating about the screen, cable, or payment process? By observing and asking, I hope to catch issues I might not have thought of alone. (For instance, reviews often mention problems categorized as “Finding a charger” or “Starting a charge” like inaccurate locations or broken components, I’ll see if these come up in real life.)
I’m also thinking a lot about accessibility and inclusion. A WebExpo talk on inclusive design reminded me that about one in six people has some form of disability and even temporary injuries or age can affect how someone uses technology. Charging stations aren’t just digital screens, they are physical setups too. So I’ll pay attention to questions like: Are the screens and plugs at a good height? Is text large and clear enough? Is there space for a wheelchair or a stroller? I’m not there yet, but it’s exciting to consider how this research could eventually help all users.
Next steps in the design process: I’m laying out a clear path forward.
- Research: Finish the site visits and interviews to gather real pain points. I’ll compare my findings to published research (for example, a thesis on first-time EV users confirms that “charging and range” are where beginners struggle the mostfile-vtpiq6sngdvzfiz8n25kdp).
- Define Problems: Make a list of the key issues we’ve uncovered (e.g. broken hardware, confusing UIs, long wait timesfile-hum5jgwhy7zfzamxlwtuf6file-hum5jgwhy7zfzamxlwtuf6, and any accessibility gaps).
- Ideation: Brainstorm solutions with sketches and discussion. This might include simple ideas like clearer signage or better instructions, or more novel ones like an app that shows available chargers and reserves a spot to avoid wait linesecharge4drivers.eu.
- Prototyping: Build quick, low-fidelity models. For digital screens I’ll draw wireframes. For the physical station itself I might use cardboard or LEGO to mock up the layout. Sometimes a little hands-on model sparks insights you don’t get on paper. I’ll also consider user-friendly features suggested by others, like large integrated info screens that guide you “before, during and after” chargingecharge4drivers.eu, plug-and-charge authentication, and multiple plug types for different vehiclesecharge4drivers.eu.
I’ve leaned on three helpful documents to guide this direction. The first highlights that new EV drivers often “struggle with learning about charging”. The second (a deep review analysis) categorizes common charger pain points, things like chargers that are offline or blocked, slow charging, and poor safety/comfort (dark, dirty areas). The third (an EU project report) emphasizes making charging user-friendly: offering varied plug types and levels, large info displays, and even booking features to minimize wait times. These insights support focusing on the actual charging experience and informed my plans.
All in all, this has become a bit of a learning adventure for me. I’m curious and reflective about each step. And of course, this direction may still evolve as I gather more feedback. New insights could shift the focus again, for now, though, understanding real users frustrations at charging stations feels like a solid, people-centered research path.
Bibliography:
Martin Treiber and Arne Kesting, User Experience at EV Charging Stations: Empirical Findings and Design Recommendations (Journal of Artificial Intelligence Research, 2023), PDF
Steffen Lepa, Understanding the EV Charging Journey: A Multi-Method Study of First-Time Users (Social Science Research Network, 2024), PDF
eCharge4Drivers Consortium, Apriori Users Concerns and Expectations Relevant to EV Charging (2021), PDF