The night I saw Charlotte de Witte at Signal Festival was pure overload. Heavy bass, dense crowd, strobing lights, smoke, multiple bars and stages, lockers, queues, a constant flow of people in every direction. As an experience it was amazing, I am a designer and one thing I love to do and always do is to see how I can optimize the whole event and how I can apply it to my thesis because I am also a workaholic.
Observations: Immersion Versus Orientation
One of my strongest observations was how different immersion and orientation felt. Immersion was perfect. When I was in front of the main stage, I did not need any interface. The sound and visuals were enough. Orientation was a different story. Moving away from the stage meant guessing, especially if you got drunk a bit. Where is the nearest bar that is not overcrowded. Which corridor leads to the toilets. How do I get back to my locker without opening the venue map again and again. The more time passed, the more people were intoxicated, and the weaker everyone’s internal navigation became.
At some point I lost my friends in the crowd and we had the usual routine: messages that did not go through, vague descriptions like “I am near the left bar” that are useless in a dark hall, and the classic feeling of spending twenty minutes trying to reconnect. When you are sober this is still slightly annoying. Once you are drunk, it becomes hard work.
Understanding: How AR And IoT Could Be A Soft Safety Net
This is where I started to imagine an IoT based guidance system with AR as the interface. Where IoT beacons or other positioning technology could be distributed across the venue. Every bar, locker zone, toilet block and entrance could have its own tiny digital footprint. If visitors opt in, AR glasses could use this network to understand three basic things in real time: where they are, where their friends are, and where key services are located.
In practice, that could look very simple. An AR arrow could hover in my view and gently lead me to my locker, even if I barely remember which area I used. A small indicator could show me which direction my friends are in and roughly how far and also notify in case my friends need help as sometimes you can face safety issues other people approaching and annoying. If I want a drink, the system could show the nearest bar plus tell where I can go to smoke. If there is an emergency or I need to leave quickly, the AR layer could highlight the closest safe exit instead of forcing me to rely on my memory in a confused state.
Main Concept: Festivals As Prototypes For Smart Guidance
The main concept that came out of Signal Festival for me is the idea of a soft, ambient guidance system built on AR and IoT. The festival does not need more screens. It needs invisible structure that supports people at the right moment. A network of small, low power devices in the space can give the system awareness of positions and states. Which will elevate user experience nd AR then becomes a thin, context aware layer on top of that awareness. It answers very simple questions: where am I, where is what I need, and how do I get back.
This is closely related to my retail research. A music festival is like an extreme version of a shopping mall. Both are large, noisy, crowded environments where people try to reach specific goals while managing limited energy and attention. If a guidance system can help a drunk visitor find the right bar, locker or friend in a dark venue, it can certainly help a tired shopper find the right aisle or click and collect point in a busy store.
Links
Event page for Signal Festival Weekend 2 at Pyramide
Signal Festival – PYRAMIDE TAKEOVER WE2 (O-Klub) O-Klub
Techno event listing with headliners and description
Signal Festival Pyramide WE2 – Event Overview technomusicworld.com
Local article about Signal Festival in the glass pyramid
Signal Festival in der Pyramide Vösendorf – Heute.at
AI Disclaimer
This blog post was polished with the assistance of AI.
