The rise of autonomous vehicles has brought about a new era of user experience (UX) and user interface (UI) design in the automotive industry. As cars become smarter and more connected, the role of UX/UI designers is evolving to meet the demands of a future where vehicles drive themselves. This evolution presents both opportunities and challenges, particularly in how designers can create interfaces that are intuitive, safe and engaging for users who are no longer in full control of the vehicle.
Balancing Automation and User Control
One of the main challenges in designing autonomous vehicles is finding the right balance between automation and user control. Modern vehicles are already equipped with sensors, cameras and voice commands to help drivers with tasks such as parking or navigating traffic. However, once cars become fully autonomous, users will need to both trust the vehicle’s systems and feel that they have some control over them. This requires designing interfaces that clearly communicate the vehicle’s actions and intentions to the user.
For example, when a car is about to change lanes or turn, the interface should provide clear visual or audible signals to inform the user. The challenge is to ensure that these notifications are not overwhelming or distracting, but still provide enough information to maintain confidence in the system.

(source:https://dac.digital/the-future-of-autonomous-vehicles-and-autonomous-machines/)
Managing Data Overload
With autonomous vehicles generating huge amounts of data – from real-time traffic information to vehicle diagnostics – effectively managing this information is another key challenge for UX/UI designers. Modern cars have evolved into powerful computers on wheels that are capable of handling both internal and external data. Designers must create interfaces that present this data in an understandable way without overwhelming the user.
This is particularly important for safety-related information. For example, if an obstacle is detected on the road ahead, the system must alert the user in a clear and well-timed way. At the same time, less important information such as entertainment options or air conditioning settings should be easily accessible but not distracting.

(source:https://uxdesign.cc/data-overload-is-a-design-problem-bcdb76e3cd6c)
Creating Emotional Connections Through Design
In addition to functionality, car UX/UI design must also focus on creating emotional connections between users and their vehicles. Today’s customers expect their car’s interface to be visually appealing and reflect their personal style. This means designers must consider not only how the interface works, but also how it looks and feels.
For example, customisable dashboards that allow users to choose colour schemes or display layouts can help create a more personalised driving experience. In addition, seamless integration with smartphones and other devices can strengthen this connection by allowing users to bring their digital experience into the car.
Ensuring security and trust
Safety remains a top concern in the design of autonomous vehicles. Advanced driver assistance systems (ADAS) such as adaptive cruise control and automatic parking help drivers get used to semi-autonomous functions. Fully autonomous vehicles, however, will require even more trust from users.
Designers must ensure that interfaces are not only easy to use, but also reliable. For example, if an autonomous vehicle meets an unexpected situation – such as a crosswalk – the system must clearly and confidently communicate its response to avoid confusion or panic.

(source:https://xorance.com/advancements-in-autonomous-vehicles-and-their-impact-on-transportation/)
Literature:
https://www.foundry.com/insights/design/smart-cars
https://blog.sasken.com/addressing-the-trends-and-challenges-in-designing-automotive-ux
https://www.uxblog.com/user-experience-in-the-automotive-design-world/