Challenging traditional notions of masculinity, androgynous fashion in K-pop merges elements of both feminine and masculine aesthetics, creating a unique visual language that transcends conventional boundaries. In the following, the origins, cultural significance, and impact of androgynous styling within K-pop boy groups will be explored, examining how it reflects broader societal shifts and contributes to the genre’s global appeal.
Historical Context
The roots of androgyny in fashion can be traced back to various cultural movements, from the glam rock era of the 1970s to the gender-fluid styles of the 1980s and 1990s. However, in South Korea, traditional cultural norms have long emphasized distinct gender roles, with conservative attitudes toward masculinity. K-pop boy groups began to disrupt these conventions in the late 1990s and early 2000s. Groups such as H.O.T. and Shinhwa incorporated softer, more delicate styling into their wardrobes, signaling the beginning of a shift. As K-pop evolved, the second and third generations of boy groups—TVXQ, BIGBANG, and SHINee—pushed the boundaries further, incorporating bold makeup, unisex clothing, and experimental hairstyles into their aesthetics. This set the stage for the current wave of androgynous fashion in fourth-generation K-pop groups.
Defining Androgynous Styling in K-pop
Androgynous styling in K-pop is characterized by a blending of traditionally masculine and feminine elements. This can include clothing, makeup, hairstyles, and overall appearance. Male idols often wear clothes traditionally associated with femininity, such as skirts, lace, and pastel colors, paired with sharper, tailored pieces to create a balance. Accessories like chokers, earrings, and nail polish are frequently used to accentuate this aesthetic.
One key aspect of androgynous styling is the use of makeup. Many K-pop boy group members regularly wear eyeliner, eyeshadow, and lip tint, enhancing their features in ways that blur gender lines. Hairstyles—ranging from long, flowing locks to brightly colored dye jobs—further contribute to the androgynous image. Groups such as BTS, Stray Kids, and TXT have embraced these elements, presenting themselves as versatile figures who defy conventional gender expectations.
Examples
BTS: As one of the most prominent K-pop groups globally, BTS has incorporated androgynous elements into their style. From their “Boy With Luv” era pastel suits to their gender-neutral Louis Vuitton ensembles, BTS exemplifies how androgynous fashion can enhance artistic storytelling.
ATEEZ: Known for their theatrical concepts, ATEEZ often blends masculine and feminine elements to reflect the duality of their music. In their performance of “Answer,” the members wore ruffled blouses and intricate jewelry, juxtaposed with sharp blazers and combat boots.
Stray Kids: Stray Kids’ recent fashion choices highlight an experimental approach to androgyny. Members like Hyunjin and Felix have become style icons, frequently sporting makeup, crop tops, skirts, and elaborate accessories that challenge gender norms.
Conclusion
Androgynous styling in K-pop boy groups is more than just a fashion trend; it is a cultural statement that challenges societal norms and expands the boundaries of self-expression. By blending masculine and feminine elements, K-pop idols create a dynamic visual language that resonates with fans across the globe. As the genre continues to grow in influence, its embrace of androgyny offers a powerful commentary on the fluidity of identity and the evolving nature of gender in contemporary society. K-pop’s fearless approach to fashion not only redefines masculinity but also paves the way for a more inclusive and diverse cultural landscape.
Herman, T. (2020). “How BTS Redefined Masculinity in K-pop”. Billboard.
Kim, H. J. (2021). “Stage Performance and Fashion: ATEEZ’s Androgynous Aesthetic”. Korea JoongAng Daily.
Park, S. (2022). “The Rise of Androgyny in Fourth-Generation K-pop”. The Korea Herald.
