1980s – Postmodernism and Abundance
Design Traits: Bright neon colors, geometric shapes, cluttered patterns
Influences: Pop culture, Memphis style, commercialization
Impact on Events: Bold, colorful logos (e.g., 1984 LA Olympics)
1990s – Minimalism and Digital Pioneering Work
Design Traits: Clean lines, vector graphics, early digital design
Influences: Rise of the internet, software like Photoshop & Illustrator
Impact on Events: Simpler, cross-media logos (e.g., FIFA, early COP branding)
2000s – Brand Identity and Globalization
Design Traits: Flexible, consistent branding, early flat design
Influences: Global market demands, focus on sustainability
Impact on Events: Unified branding for global events, emphasis on eco-consciousness
2010s – Flat Design and Digital Mobility
Design Traits: Flat, clear, mobile-optimized, responsive logos
Influences: Material Design, digital-first approach
Impact on Events: Interactive, media-adaptive designs (e.g., Olympics, World Expos)
2020s – Sustainability, Diversity
Design Traits: Organic shapes, inclusive visuals, dynamic logos
Influences: Sustainability, diversity, emotional connection
Impact on Events: Logos reflect global awareness and inclusion (e.g., COP, Expos, MTV becomes more subdued)
