My research about major Asian events shows that similiar to the african events, most of the asian events have strong cultural roots, but often do not have a regularly changing corporate identity (CI) or logo language.
Traditional festivals such as the Lunar New Year, Holi or lantern festivals are based on stable, culturally influenced symbols that hardly change. These designs are usually timeless and traditional, with little influence from current design trends.
In contrast, events such as the Asian Games or the Asian Cup of Nations offer regularly changing logos and visual identities that reflect social trends and design developments. Modern styles, color schemes and technologies can be seen here, which are combined with the cultural diversity of the host countries.
Overall, the influence of design trends in Asia is more visible at sportive or international events, while traditional festivals and events typically retain a constant, culturally anchored design language.
