Tools to Support Sustainable Graphic Design

  1. Paper and Printing Tools
    • Recycled Paper: Premium options like Mohawk Options or Neenah Environment ensure high quality while using post-consumer materials.
    • Eco-Friendly Certifications: Work with suppliers certified by the FSC or Rainforest Alliance.
  2. Environmental Impact Calculators
    The Environmental Paper Network provides tools to estimate the environmental costs of paper choices and explore sustainable alternatives.
  3. Digital Tools
    • Website Carbon Calculator: Estimate the energy consumption of websites to identify optimization opportunities.
    • Ecofont: A typeface designed to reduce ink consumption during printing.
  4. Packaging Design Resources

Packaging design offers significant opportunities for innovation in sustainability. In Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design, Wendy Jedlicka highlights examples of eco-friendly packaging solutions that illustrate the principles of sustainable design:

  • Apple’s Minimalist Packaging: Designed with fewer components and made from recycled materials, Apple’s packaging reflects a commitment to efficiency and sustainability.
Apple’s Minimalist Packaging
  • Patagonia’s Recycled Content: By using post-consumer recycled materials, Patagonia minimizes environmental impact and aligns packaging with its broader environmental mission.
  • Biodegradable Innovations: Certain brands are now utilizing plant-based materials like cornstarch polymers, which decompose more easily in the environment.
  • Refillable or Reusable Packaging: Products like refillable containers for cosmetics and personal care items reduce waste by encouraging multiple uses.

References

  • Jedlicka, W. (2011). Packaging sustainability: Tools, systems, and strategies for innovative package design. Wiley.
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