Now, one big big problem was how to get people to come. While the event was free, and basically a possibility to have fun and meet people, it felt like there still needed to be more incentive for people to join. As it turns out, best thing you can do is just annoy everyone about it for 2 months constantly, so they feel guilt tripped into not letting you event fail. No, but seriously, I guess word of mouth still makes the most difference. While at the time of the event, the instagram account I had created for it had around 65 followers, and a few interactions, everyone that came was someone I talked about it to in person. So for a next round I would have to invest more time in trying to reach people not only through social media.
For the social media promotion I created some graphics, based on a series of posters I made to hang up at FH. Poster looked like this (mostly). So i tried creating a visual identity that was chaotic and messy, but looked fun and creative. There was also a lot of information to squeeze in, since the event was not that easy to explain.
So taking these hand drawn elements, I created 2 rounds of Instagram posts:
The first one acted purely as an introduction to the idea, and announcement of the date and space.
The second one, I tried some different visualizations to remind people of the event. Again, keeping the some color ways and hand drawn elements.
And for a final reminder I additionally posted this, also trying to get people to sign up.
I tried creating a social space before the event already, by making people give their opinion in my poll about what they want to do, and also sharing a link to a spotify playlist for everyone to add songs and therefore influence the evening and the vibe. Here is the link to the playlist, incase anyone is interested:
