Illustrations are much more than simple drawings – they have become into an important design element that supports brands in countless ways. Wheater on packaging, in advertising, in web design or as part of a logo: Illustrations offer a wide range of creative possibilities They can be used either as stand-alone logos, as part of logos or as creative design elements such as symbols, pictograms or scenes. The key is to align the aesthetic and style with the brand to emphasise its idendtity. With illustrations, creativity knows no bounds.
Benefits of Illustrations as Brand Ambassadors:
Creating attention:
Illustrations are visually appealing und more appealing than plain text, which is often perceived as intimidating. Infographics or other design elements can make complex content more accessible and quicker to communicate. At a time when attention spans are decreasing,it is crucial to use clear shaps and coulors that can be immediatly associated with a brand.
Evoking emotions:
Illustrations can be used to create strong emotions through targeted couloring and stylistic orientation. They are creativ, personal and can convey moods and feelings in an impressive way. Whether the aim is to bring characters to life or to create a certain atmosphere – illustrations connect on an emotional level that words alone often can´t achieve.
Conveying information:
Illustrationen sind hervorragend geeignet, komplexe Prozesse oder abstrakte Inhalte einfach darzustellen. Im Gegensatz zu Fotos, die in manchen Kontexten begrenzt sind, können Illustrationen Sachverhalte visuell auf den Punkt bringen. Besonders bei technischen oder abstrakten Themen helfen sie, Inhalte zugänglicher zu machen, Geschichten zu erzählen und Fantasie zu wecken. Zudem überbrücken sie kulturelle und sprachliche Barrieren, da sie universell verständlich sind.
Illustrations are ideal for representing complex processes or abstract content in a simple way. Unlike photos, which can be limiting in some contexts, illustrations can clarify facts visually. Particulary with technical or abstract topics, they help to make content more accessible, tell stories or awaken the imagination. Besides that they bridge cultre and linguistic barriers as they are universally understandable.
Individuality:
Custom-created for a brand, illustrations reflect its values and character. They can be easily adjusted to diffrent target groups or purposes and therefore are offer a high level of flexibility. In contrast to photos, which are often considered interchangeable, illustrations are standing out thorgh their idividuality. With the so-called “modular illustration system” (“Illustrations-Baukastensystem“), design elements can be easily customised and expanded. For example parts such as heads, hair, cloths or scenery objects are created, which can then be individually assembled.
Building recognition:
A consistent illustration style strengthens brand identity and makes it possible to recognize a brand by its visual elements alone. The use of brand-specific colours and design elements creates an individual recognition value that makes illustrations clearly superior to photos.
Application on different channels:
Illustrations can be flexibly adapted to different formats and media – whether online or offline. They can be customised for different channels and are therefore a multifunctional tool for strengthening brand visibility.
Resources
www.concrete-designs.de – Illustrationen-im-Markendesign
www.factor.partners.de – Visuelle-Markenkraft; S.Stroth
www.wirdesign.de – Mit Illustrationen die Marke prägen; S.Conzatti; 2021
www.designstripe.com – How to use Illustrations for your-Brand; J.Pereira
Pictures
Products design illustration – www.concrete-designs.de
Informations graphic – www.designstripe.com
abstract illustration for technical brand – www.factor.partners.de
