In the last post I spoke about the Variable Font technique. This leads me to another interesting topic which is getting bigger every year and is a widely spread trend in the field of graphic design. Which web technologies evolving and the ability to have a range of a typeface design which can be changed by axis regulation, interesting things can be created. Animating type on screen is not a recent innovation—it originated in the 1950s with the rise of film title design as a creative discipline. However, its popularity has surged dramatically in recent years.
What and Why?
Kinetic typography, or moving text, combines animation with typography to bring letters to life, allowing them to shrink, expand, move, change colors, or distort in creative ways. This technique pushes the boundaries of traditional text, enabling designers to emphasize ideas, evoke emotions, and transform simple text into impactful messages. With modern tools and faster web speeds, creating dynamic text animations has never been more accessible, making it a versatile choice for everything from web design to advertising and delivering memorable visual experiences.
Apple Kinetic Type Campain
Source:
https://www.linearity.io/blog/kinetic-typography
https://www.instagram.com/reel/C0MyGO1L8_T/?utm_source=ig_embed (example2)
